This year, similarly to 2020, has been one of dramatic growth for the industry. This evolution must not go unobserved – new categories have been announced for the 2022 Performance Marketing Awards to support the development and acknowledge the efforts of those pushing the boundaries of performance-driven marketing.
The evolution of the performance-driven marketing channel
Matthew Wood, Founder of the awards comments on this step change: “The last 12 months has seen a dramatic shift, with affiliate marketing widely recognised as being adopted within the partner marketing channel, albeit under the umbrella term of performance marketing. A quick scour of the websites of main affiliate networks re-enforces this. We’ve seen TikTok sponsor PI LIVE as shopping behaviours change and platforms launch performance-driven social commerce opportunities for brands, whilst influencer marketing continues to thrive, often on a performance-basis.
“The historically powerful and traditional affiliates such as voucher and cashback sites, whilst incredibly valuable in their own right, are moving aside as innovative partnerships, performance-based technologies, data science and improved digital experiences have made their way to the top of brands wishlists.”
In order to evolve the awards, four new categories are now available to enter in 2022, with Best Social Commerce Campaign, Best Innovation, Best Partnership and Best Programmatic Campaign added to the roster.
Celebrate at Grosvenor House
The ceremony will return to the Great Room at the opulent Grosvenor House Hotel and is set to be the perfect showcase of the innovation of the performance marketing industry.
The entry kit has all the information you could possibly need to shape your winning entries.
Important dates for your diary
- Earlybird Entries Close – 24.01.22
- Regular Entry Deadline – 31.01.22
- Last Chance Entry Deadline – 14.02.22
- Shortlist Announced – April 2022
- The Awards – 18.05.22
For full details of the entry criteria, categories and deadlines download the entry kit.
