There are two parts, both designed for performance and affiliate marketers who want to turn market challenges into opportunity and realise revenue growth through the partnership channel. The first part will take place on Thursday 28th July, and the second, in which you will hear from some leading brand names, is on Thursday 4th August.

Join part two to:

• Hear from leading brands as they share how they’re using partnership marketing to succeed during the downturn.
• Understand the role affiliate marketing plays in a technology-first brand’s marketing mix and how they prepare for tougher and more competitive trading conditions. 
• Gain insights into what makes a good partner when times are tough. 
• Take away tried and tested strategies for navigating the rough seas ahead via the partnership channel. 

Register today and we’ll also share our Optimise your partnership strategy to power through uncertainty playbook, based on the discussions from both webinars.

“Performance marketers have already benefited from the great shift to e-commerce through the last few years. Now it’s time to capture those new consumer shopping behaviours and drive traffic and sales via tried and tested partner marketing strategies. Advertisers and partners working and learning together has never been so important.”

Sean Sewell, Partnerize

You will hear from:

• Sean Sewell, Partnerize
• Lee Carter, Otrium 
• April Roberts, Karen Millen
• Helen Keighley, Made.com

The first part of the series will take place on Thursday 28th July – find out more about the partners who will be sharing their expertise here.

By supplying your contact information, you authorise PerformanceIN to share your data with Partnerize and their guest speakers and receive communications regarding the webinar.

The post How to Power Through the Era of Uncertainty – Insights from Advertisers appeared first on PerformanceIN.

There are two parts, both designed for performance and affiliate marketers who want to turn market challenges into opportunity and realise revenue growth through the partnership channel.

Join part one to: 

• Understand the partnership perspective on the current trading challenges and how brands and partners will overcome them together.  
• Gain actionable insights into what partners want to see from advertisers. 
• Take away tactical and strategic advice on the size and reach of the opportunities across the partner landscape.
• Learn how to capitalise on the future opportunities through diversifying your partner mix. 

“Performance marketers have already benefited from the great shift to e-commerce through the last few years. Now it’s time to capture those new consumer shopping behaviours and drive traffic and sales via tried and tested partner marketing strategies. Advertisers and partners working and learning together has never been so important.”

Sean Sewell, Partnerize

You will hear from:

• Sean Sewell, Partnerize 
• James Coggles, Dealmoon
• Heather Peebles, Reward Gateway
• James Little, TopCashback
• Brian McGuigan, Klarna

Register today to hear from leading partners about optimising your strategy.

The second part of the series will take place on Thursday 4th August – make sure you stay up to date with our newsletter to find out how to register. If you register, we’ll also share our ‘Optimise Your Partnership Strategy to Power Through Uncertainty’ playbook, based on the discussions from both webinars.

By supplying your contact information, you authorise PerformanceIN to share your data with Partnerize and their guest speakers and receive communications regarding the webinar.

The post Partner Perspective: Optimise Your Partnerships to Power Through the Era of Uncertainty appeared first on PerformanceIN.

Whether you’re currently monitoring affiliate search activity, unaware of the risks associated with overlooking compliance or haven’t yet implemented a search monitoring strategy, this session is for you. Reserve your spot to hear Maura Newell, Senior Product Manager at BrandVerity, provide a comprehensive breakdown of:

• The total impact of fraud on the affiliate channel
• Types of violations and associated risks
• Common indicators for quickly identifying and remediating fraudulent activity
• Actionable takeaways that enable you to maximize your protection against suspect affiliates

Maura said: “Brand safety is relevant to all marketers whether or not you’re actively monitoring for nefarious activity. This session is a must-watch for anyone in the affiliate marketing space, regardless of where you fall on the compliance learning curve, to stay in-the-know when it comes to protecting your brand integrity and marketing dollars.”

The webinar will take place on 28 July at 3:30pm BST. Don’t forget to register to attend and you will receive an invite in your inbox.

The post The Most Overlooked Must-Have for Your Affiliate Program: Brand Safety appeared first on PerformanceIN.

Lower your customer acquisition costs today – learn how

It has also become a lot more attractive to DTC brands to turn to native in order to lower their customer acquisition costs.

In its upcoming webinar, Outbrain, the hugely scalable network of one billion consumers, which is accessible through a singular platform on the open web, will present a case study providing attendees with information about how they can increase their success in this way.

With formats that mirror the performance of social, Outbrain will run through exactly how you target incremental audiences on all the platforms potential customers frequent whilst simultaneously gaining new customers.

The engagement-focused platform has been built to deliver sales and conversions at target return on advertising spend (ROAS) and cost-per-action (CPA).

Discover how Elvie, the direct-to-consumer femtech brand, tapped into an audience of over a billion potential customers and generated sales on a set CPA with a keen eye on ROI. It will present its award-winning success story with Outbrain and share how exactly it brought attention to its female-forward products that are relevant, important and helpful for billions of women worldwide.

Save your spot

To gain insight about how networks can assist such brands in improving performance, sign up to attend the webinar.

Speakers

You will hear from some incredible women about their successes in the industry:

Faye Liddle-Moore, Commercial Director Northern Europe, Outbrain

As Commercial Director, Faye is responsible for all of Outbrain’s advertiser business in Northern Europe. Since joining the team in 2015, Faye has been instrumental in growing the market. With 10+ years of industry experience, Faye is an effective leader who provides a strategic vision for her team while delivering concrete business results.

Florencia Rodriguez, Digital Marketing Manager, Elvie

Flo is the Digital Marketing Manager for the UK & EU markets responsible for Elvie’s Digital Strategy & D2C sales. Joining Elvie in 2019, she has led the launch in nine markets across Europe in 2020. With over eight years of experience, Flo’s background includes both agency and client side in the fashion and tech industries.

Lucia Cisneros, Senior Digital Marketing Manager, Elvie

As Senior Digital Marketing Manager, Lucia is responsible for Elvie’s Digital Strategy in the US market. Since joining Elvie in 2018, Lucia has been a key player in the growth of Elvie and in particular their D2C channel (previously Global and China roles). Her background lies in the Tech, Entertainment and Fashion industries in both large corporate and start-ups environments (ex-ASOS and Disney).

Kelly Hayes, Account Director, Outbrain

As Account Director, Kelly is head of account management for all Brand, Agency and Publisher accounts within Northern Europe. When joining Outbrain in 2015, Kelly was part of the US account management team, working across retail, tech and finance verticals. Upon joining Outbrain Northern Europe in 2018, Kelly took the lead of the Brands and Agencies account management team. With seven+ years of industry experience, Kelly brings a wealth of knowledge and strategic guidance within the D2C brand space to her team and their clients.

The session will take place from 3-4pm GMT on 21 July – you don’t want to miss out on hearing from these speakers – you’ll walk away with insights on how you can replicate this for your DTC brand and start generating customer leads within 48 hours!

If you’re not able to make the webinar, we’d urge you to register and we’ll send you the recording to view at a time that suits you.

The post How Can D2C Brands Optimise Campaigns on the Open Web? appeared first on PerformanceIN.

None of us are strangers to the recent and ever-evolving browser changes. Adapting tracking solutions is now a must for all cookie-based performance channels. It is difficult, however, to know exactly the right way to go about making these changes, and what exactly they mean for marketing.

Whether you have little understanding of the recent browser privacy changes including ITP, iOS14.5, IDFA or other browser restrictions, or you’re unsure of how to respond to them, you’re not alone. In fact, according to a recent IAB survey, 51% of UK marketers are still reliant on third-party cookies and one in five respondents don’t know what tracking methods they are using.

Good news: preparing for long-term success in a cookie-less world is easier than you think.

Register for the Partnerize Cookie-Less Future webinar on 21st April.  

You’ll leave the session with knowledge of: 

• The timeline of user-privacy changes in web browsers and mobile devices.
• How marketers and partners have been responding to restrictions and what changes we’ve seen in the past 12 months.
• Why 2021 is the year to address your partnership tracking and how to align with the inevitable move towards a cookie-less future.

You will hear from Partnerize’s Jonathan Butler, Principal Product Manager and Katie Spurkeland, Senior Product Marketing Manager.

Third-party tracking must crumb to an end, but to sweeten this content, Partnerize is sending 70 random attendees a giant cookie to mark the occasion. Get registered and keep an eye on your email to see if you’re one of the lucky few! If you have any questions, please do reach out to samantha.purcell@partnerize.com.

The post How Can You Prepare for a Cookieless Future? appeared first on PerformanceIN.

2020 was one hell of a ride. Whilst we saw eCommerce accelerate beyond the growth predicted for the next 5 years, we also saw some brands unable to pivot in reaction to brick-and-mortar closures. As a result, many came off the tracks.

As we begin to ramp up our performance programs in 2021, still with the implications of the pandemic looming over us, many brands are facing similar struggles.

Plummeting prices with never-ending sales promotions is not a maintainable business strategy and is not the prevailing way the channel should be engaged.

We spoke to industry-leading brands to find out how they are diversifying from the ups and downs of discounting to an approach that gives the consumer value, without the rickety uncertainty of lowered pricing models.

In this webinar, we explore some of the key themes that arose and how you can replicate these efforts in your own partner programs. Register and find out how to ascend your partner programs above the sales spin.

You will learn: 

• Trends and changes in consumer behaviour in 2020 that saw many brands join the discount rollercoaster
• Real world examples from brands on optimisation and mitigation plans
• Data insights signaling shifts in partner preferences
• How to leverage other marketing tactics to address discounting behaviour
• Useful tips to create a more holistic partner program, with sales as a part of, not at the core of your strategy

Sign up now and accelerate your partner programs beyond the dips and dives of discounting and discover a better way to partner. 

The post Webinar: Time to Jump Off the Discount Rollercoaster appeared first on PerformanceIN.

Driving and measuring direct sales

Historically, influencer goals and measurements have focused on awareness and brand-building metrics. But over the past two years, a growing number of brands have tasked influencers with driving direct transactions. Many marketers want to make the sales impact of their influencer programs stronger and more accountable, in addition to driving brand and awareness impacts.  

To help brands drive maximum revenue from their influencer efforts, Sideqik, Partnerize, and PerformanceIN have come together to host 7 Ways to Drive Measurable Revenue with Influencers Today.  This webinar will focus on defining the actionable steps brands can take today to get more profitable sales from their influencer programs.

Expert speakers

We have assembled a team of influencer and performance marketing experts to help define the way forward. Join Nancy Rothman, VP of Marketing at leading influencer marketing platform Sideqik, and Charlie Calabrese, VP of Operations at Partnerize, as they share seven ways to drive measurable growth with influencers. Among the topics discussed will be:

• How to identify and activate the right influencers to drive ROI for your brand
• How to leverage your existing community as influencers
• Which metrics to track with your influencer marketing attribution
• How using a pay-for-performance model for influencer marketing can benefit both parties

Learn about these topics, and much more. 

Register now

This webinar takes place on Wednesday, September 16 at 10am PDT / 1pm EDT / 6pm BST.

Register for this webinar and learn how to get the maximum profitable revenue from your influencer investments.

Space is limited, so register today to secure your spot. 

The post Webinar: 7 Ways to Drive Measurable Revenue with Influencers Today appeared first on PerformanceIN.

To understand the benefits, costs, and risks associated with an investment in Partnerize, Forrester interviewed four customers with years of experience using the solution. Customers said they chose Partnerize to accelerate program growth and drive efficiency, gain better visibility into systems and processes, and develop direct relationships with partners to improve performance.

Watch this on-demand webinar, featuring special guest speaker from Forrester’s Veronica Iles and Partnerize CMO Jim Nichols to hear more about the study’s findings, based on the experience of enterprises who work with Partnerize.

Learn how Partnerize delivers:

• Payback in <3 months
• $5.9 million in incremental affiliate program growth
• Reduction in excess commissions expense of 18% to 22%
• More content partners, direct partner relationships, and transparent data and insights

Webinar Speakers:

Veronica Iles, Total Economic Impact Consultant at Forrester / Jim Nichols, CMO at Partnerize.

Rewatch the on-demand version of the webinar now and learn more about the Partnerize platform, Forrester study and the power of Partnership.

The post Rewatch: How Switching To Partnerize Drives 330% ROI appeared first on PerformanceIN.

Joined by a strong female-led panel of experts: Clementyne Lavender, strategic partnerships manager – in-app tracking specialist, Awin; Kate Knight, director, publisher development, CJ Affiliate; Rakhee Jogia, VP publisher partnerships, international, Rakuten Advertising; Irina Dan, product commercial director, Tradedoubler; the team all were aligned on this important topic as they shared their thoughts on the value in-app tracking can bring to the advertiser and their affiliate programs.

We discussed why this opportunity shouldn’t be missed and the services in place from networks to successfully track in-app activity from affiliate sales.

The panel session is available to rewatch on-demand now. View the session to find out the key takeaways on the following:

• What is the true value and benefits of tracking in-app transactions?
• Should in-app tracking be a mandatory requirement when setting up an affiliate programme?
• How is the affiliate marketing industry supporting brands to track in-app sales?
• Should there be more awareness and scope into in-app tracking for the affiliate channel?

The post Rewatch: In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel? appeared first on PerformanceIN.

The last 12 months has seen the world of online sales change dramatically. Particularly during the Coronavirus pandemic in 2020, as consumer purchasing behaviours shift from in-store to online, there’s been record levels of sales in e-commerce driven by mobile activity and in-app purchases.

But are these sales being tracked effectively and should advertisers incorporate this into their programs?

Is there value for affiliates and how can networks support this?

Featuring Clementyne Lavender, strategic partnerships manager – in-app tracking specialist, Awin; Kate Knight, director, publisher development, CJ Affiliate; Rakhee Jogia, VP publisher partnerships, international, Rakuten Advertising and Irina Dan, product commercial director, Tradedoubler, we will discuss why this phenomenon is being missed and should there be services in place from networks to successfully track in-app activity from affiliate sales.

Register now for this live panel session on July 14 at 11am BST along with a Q&A to discuss any enquiries you may have in regards to in-app tracking.

The post Roundtable: In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel? appeared first on PerformanceIN.