“The Ultimate Guide to OEM advertising” whitepaper outlines one of the 2022 user acquisition trends – OEM advertising. This whitepaper is especially relevant for those who already work with traditional traffic sources like Meta and Google Ads, but do not know how to increase installs. We believe that OEM ads can help brands boost their app installs and will be an essential part of mobile marketing strategy in the next few years.

In this guide, we have shared OEM market growth prospects, as well as recommendations for launching and maintaining OEM campaigns. Also, you will find information on how to work with OEM platforms, our case studies, and things that you need to know before launching an OEM ad campaign.

You can download “The Ultimate Guide to OEM advertising” whitepaper here. 

OEM advertising won’t help your strategy for reaching your target audience, but it is a great tool for performance campaigns where accuracy and measurable results matter. Mobile apps promotion on Android is the only thing currently available in OEM sources.

Another distinctive feature of OEM advertising is OEM traffic. Here, some benefits of leveraging OEM traffic:

1. OEM source technology determines high transparency of OEM traffic and makes it fraud-free.
2. OEM traffic is highly predictable, which improves the performance of OEM campaigns.
3. OEMs offer marketers to promote their apps in a user-friendly way. Thus, OEM advertising format inspires user trust, and OEM campaigns CR can reach almost 90%.

Here, we put together a list of recommendations to follow for anyone who wants to test OEM sources.

1. Build a core user base before turning to OEM sources to promote your app. On-device campaigns are not suitable for apps with a small number of users. OEMs learn how to promote an app by analysing users’ behavior and buying patterns, their preferences, and other insights. So for a recently published app, OEM sources would not have enough data to produce an informative and reliable estimate. If you need to create a core user base for your app, try Meta or Google sources first.

2. Run OEM campaigns for scaling your app when customers can recognise your brand. To drive better performance of your OEM campaign, you need to have an eye-catching and recognisable app icon. That way, your app will stand out from other recommended applications.

3. Before launching an OEM campaign, analyse local Android market capacity. It’s especially important when you have a big budget for your campaign. It’s likely that the budget that you want to allocate for the OEM campaign is excessive, as there are simply not that many devices in a specific region to invest in.

4. Test different OEM sources to see which one performs best. Don’t mix up the sources while testing. Each of the three OEM platform categories has individual mechanics, an optimisation process, traffic attribution analytics, and attribution time. That’s why testing different OEM sources at the same time may affect the performance of your campaign. 

5. Don’t compare OEM testing results with other performance sources. However, it’s a good idea to compare ad placement results in different OEM sources. If Meta is the place where you analyse creatives first, then the OEM platform is the one where you analyse ad placements. Most OEM platforms don’t offer ad placement for creatives. The most common ad format is your app icon that appears as a recommendation in different user on-device touchpoints. That’s why it’s crucial to analyse ad placement results in different OEM sources. 

6. Ask OEM platform managers to help you launch a campaign. It can be useful and effective to reach out to people who know a platform inside out, who can and would be willing to help. The OEM platform managers can provide you with legal information, guide you through technical features of the platform, as well as advise on launching a campaign.

7. Attribute the results of the OEM campaign correctly. For some sources such as Huawei and recommendation platforms, the average validation track for OEM advertising results is at least 30 days due to the nature of user experience.

8. Choose vendors that have direct relationships with managers from different categories of OEM platforms. They will be able to ensure that you will achieve the business goals you have, relying on their work experience. Also, they can advise you on how to mix sources, as they are in direct contact with the platforms. When working with contractors, don’t give one source to several agencies; this will make traffic generation much harder and harder to control.

Check out “The Ultimate Guide to OEM Advertising” whitepaper, and find more information on how to launch and run an OEM campaign.

The post The Ultimate Guide to OEM Advertising for App Developers appeared first on PerformanceIN.

The knowledge gap that exists between mobile and affiliate has been holding countless marketers back from success. We want to change that with a new e-book that’s designed to bridge this gap. You can download the free e-book here. Below, we provide a glimpse at how the industry got to this point, and why bringing mobile and affiliate together is key to future success. 

User acquisition meets affiliate marketing

When mobile app user acquisition started to take off in the mid 2010s, it was the Wild West: colossal volumes of clicks and installs, extremely low conversion rates, fraudulent downloads that everyone ignored, and massive amounts of money exchanging hands. Back then, user acquisition (UA) was focused solely on generating installs; as long as they were coming through, no one asked questions. 

Most UA managers referred to this practice as “affiliate marketing,” as many marketing partners were paid primarily on a cost-per-install basis. However, once a large mobile advertiser did start asking questions, the focus shifted from quantity to quality, and a new emphasis was placed on fraud. 

But the damage was already done to the affiliate marketing industry. Budgets shifted heavily to Facebook, Google, Snapchat, and other programmatic sources. The number of partners mobile advertisers worked with shrunk, along with the industry’s opinion of affiliate marketing. 

Two different worlds

Despite it all, affiliate programmes and partner marketing have been growing strong, even without a heavy mobile app presence. The industry is projected to grow to $8.2B in 2022, and the number of searches for “affiliate marketing” on Google has almost tripled in the last five years.

With all the success partner marketing has seen over the last half decade, it’s rarely included mobile apps as a point of conversion. The general understanding of mobile web tracking remains underrepresented in the conversations we have with prospective clients. Whether they are just starting a partner marketing programme, or looking to migrate from their current solution, the trend holds just as true.  

This all signals that there is still a disconnect between user acquisition teams and partner marketing teams. And it’s not hard to see why, when you consider the following: 

• Legacy affiliate platforms were initially resistant to embrace mobile 
• As mentioned above, “affiliate marketing” is still a dirty term in the user acquisition industry 
• Deep linking technology for mobile apps has been available for years, but is only now starting to reach the partner marketing world 
• User acquisition and partner marketing teams are typically siloed and do not work together often (if at all) 
• Large-scale, traditional affiliate partners do not have the partner-side technology to work with app developers 

After over a decade at TUNE serving customers at brands, networks, and publishers across web and mobile, it is apparent that user acquisition managers and partner marketers must align their goals and strategies to succeed. For them to do this, the first step is to understand what it is the other does, the tools they each work with, and how they can fit it all together.  

How TUNE’s guide can help

This e-book was designed to give user acquisition teams and partnership teams the knowledge they need to understand and expand affiliate marketing activities to the mobile ecosystem. The goal is to empower these groups to do that in three ways: 

1. Equip partner marketers to understand completely how tracking and attribution work on both mobile app and mobile web 
2. Enable user acquisition managers to understand the possibilities partner marketing can provide 
3. Provide some common knowledge that both partner marketers and user acquisition managers can act on to work more closely together 

No matter your field of expertise, The Ultimate Guide to Mobile Partner Marketing will be a valuable resource for information and insights on the industry and your colleagues. Download the free e-book now.

The post The Ultimate Guide to Mobile Partner Marketing appeared first on PerformanceIN.

In this report we explore the biggest problems publishers face when it comes to working with advertisers, and understand the solutions that can be put in place to ensure relationships remain positive and fruitful.

Relationships are absolutely key when working in partnership marketing – it’s in the name – and the secret to a good relationship is communication and transparency. In order to shed light on some of the most common issues experienced by publishers in the space, PerformanceIN has collected responses from these industry professionals.

Hear from them about how they solve issues such as decreasing commission rates, payment transparency and some problems from a brand to brand perspective…

These conversations are ones we will be continuing at PI LIVE Advanced in April – the boutique event is brand-focused, so you definitely don’t want to miss out.

The post The Biggest Publisher Struggles in Partnership Marketing appeared first on PerformanceIN.

The five core trends laid out in the report include the age of omnichannel, the reimagining of the high street, the rise of conscious consumerism, the increase in use of the digital wallet, and last mile service.

In terms of affiliate marketing, the report states that it will be the secret sauce to merchants’ growth in the brave new world of commerce. Ideas surrounding the prominent role of influencer marketing within the affiliate sphere were explored, whether through retail staff or online personas. The emerging trend is clear – influencers are now the new shopfronts.

The report also discusses the need for physical spaces on the high street, stating: “The tactile and habitual act of shopping in physical stores builds a community to mitigate loneliness and creates a sense of place. The encouragement to move towards a more digital shopping experience can still cause hesitancy amongst the old and vulnerable. Being part of somewhere, interpersonal relationships and quality customer service are the draws for these consumers”.

Furthermore, the issue of abandoned retail estates will make room for dark stores and fulfilment centres, bringing new life to the high street and disused malls. The inclusion of omnichannel strategy will be the backbone of the high street’s success, but the importance of customer service and cultivating community still proves to be an imperative part of retail.

Conscious consuming is emerging as an area of focus for businesses in 2022, going from niche to norm. According to the report, a small pool of data from the Webgains network found that ethical and sustainable-based businesses growth increased 298% YoY. This is a strong indicator that change is afoot. The biggest adopter of this shift is the emerging Gen-Z, opting to vote for their wallet.

A recurring theme throughout the report was the transition to a seamless process for payment, phygital features (the blending of physical and digital), and delivery. The customer journey is essential to the survival of businesses within this new landscape. Above all, the report surmises that the future of retail looks promising, it is no longer about transacting at the point of purchase. It is transforming into a holistic experience where influence, lifestyle and community are paramount.

Explore the full report to gain further insight into the future of retail.

The post What Does the Future of Retail Look Like? appeared first on PerformanceIN.

While the next twelve months remain unpredictable, there is one thing that digital marketers can rely on – Perform^[cb]  ’s 2022 Digital Trends Guide arms you with the knowledge to make data-driven decisions and, ultimately, achieve long-term ROI.

Once you download this guide, you’ll receive exclusive insight into digital marketing trends such as:

• Top strategies to uniquely engage and convert consumers

• How to drive consistent scale while navigating user privacy and data compliance

• Increase customer lifetime value and campaign efficiency by investing in 2022’s most lucrative channels

• Four exclusive case studies

Matt Lord, Chief Strategy Officer at Perform^[cb] said: “A new year brings much to the table – we know in our changing world that there will undoubtedly be as many fresh challenges as there are opportunities. As marketers across the world prepare to make huge strides in 2022, taking advantage of consumer trends should remain a top priority. We’re eager to share these predictions for the year ahead in an effort to set the industry on a path to success.”

Make sure to download the guide now for access to Perform^[cb] ’s strategy-shaping insight for 2022…

The post A Guide to Digital Marketing Trends in 2022 appeared first on PerformanceIN.

Publishers should have the knowledge which allows them to understand how they can enhance, extend and further monetise their offering, building deeper relationships with existing advertisers and attracting new partners.

Rakuten Advertising data shows sales driven by the affiliate channel have a 15% higher AOV. It is clearly playing a key strategic role in marketing strategies, and to help inform advertisers and publishers about this, Rakuten Advertising has produced a five stage blueprint to design high-performance affiliate marketing programmes.

The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC) – representatives from affiliate marketing specialists around the world – and includes insights from leading advertisers and publishers, including Harvey Nichols, Microsoft, Reward, Beyond China, RetailMeNot and others.

How can the blueprint help?

The blueprint defines the key steps to building a high-performance affiliate programme aligned to commercial objectives:

Stage 1: Aligning affiliate KPIs to business objectives

Stage 2: Making the best use of the available data

Stage 3: Aligning affiliate strategies to the customer journey and brand positioning

Stage 4: Integrating existing and emerging affiliate models

Stage 5: Analysing, learning, testing, optimising and proving

Wherever you are on your affiliate journey as an advertiser, or if you’re a publisher looking for new ways to monetise your platform and deliver value to advertisers, the 5-Stage Blueprint for High-Performance Affiliate Marketing will inspire and inform in equal measure.

Rakhee Jogia, Managing Director, International at Rakuten said: “Our goal in creating The Rakuten Advertising International Collective was to bring together some of the leading thinkers in the affiliate industry, was to unlock insights and best practice that would be of benefit to the broader marketing industry. The fact that the first global meetings of RAIC provided the basis for the blueprint has already proven its value.”

Download the guide now.

The post The Key Steps to Building a High-Performance Affiliate Programme appeared first on PerformanceIN.

There’s only a few weeks left to add those finishing touches to your plans for Black Friday and Christmas.

E-marketer forecasts total retail sales to rise by just 1.7% this season. But digital sales alone are expected to climb 11.7%.

Given the combined importance of both digital and the final quarter of 2021, online marketers know they simply have to maximise their results for the period. While most teams have been prepping for months, responsible marketers appreciate that even the brightest ideas can arrive when it’s nearly crunch time.

We’re now approaching the end of Q3 – the perfect time to consider easy-to implement tactics, which are proven to deliver massive results.

Why should you care?

There are many common issues that occur if a well-thought out strategy isn’t implemented. At this time of year, cart abandonment is rife, with customers shopping around and comparing prices on various sites, especially around Black Friday.

With this in mind, RevLifter has condensed 14 quick-to-implement e-commerce strategies that will have you driving better results within days.

This annual holiday eGuide is designed for online retailers that want more conversions, revenue, and AOV. Explore learnings from 100+ brands at the top of their game to reveal:

• How to proactively stop cart abandonment by deal-seeking customers
• Ways of preventing price comparison shopping around Black Friday
• Tips for driving AOV through cross-selling
• How to gamify your promotional strategies
• A quick route to saving thousands of sales through error-code offers

RevLifter’s insightful and game-changing e-commerce strategies provide an alternative to blanket, margin-reducing promotions around key events like Cyber Week. Together, the 14 tips deliver average performance boosts of +30% CVR and +20% AOV when channeled through the multi-award-winning technology.

If you’re looking to break your sales targets in Q4, this is the eGuide for you.

The post 14 Playbook Strategies to Blast Your 2021 Q4 Sales Target appeared first on PerformanceIN.

During the pandemic, there has been a surge in SMEs adopting the channel. With many suppliers offering integrations with Shopify, or WooCommerce; integration has never been easier.

Keen and flexible contract terms are often available with many technology providers for SME businesses and we’ve even negotiated some exclusive sign-up offers.

We want to aid SMEs with as much helpful, unbiased information and guidance as possible to secure their first sale via affiliate marketing.

Why is affiliate marketing right for your business?

The industry can seem a complex one to get stuck into, but we promise it is never as complex as it originally seems, and the opportunity to scale your e-commerce sales via affiliates and influencers is unrivalled.

You’ll never pay more than you can afford based on your profit margins and as all activity is performance-driven, you’ll never pay unless you make a sale.

Who and what is the guide for?

The Affiliate Marketing Tracking Matrix aims to serve as a comparison matrix of the current affiliate network and SaaS offerings available that have products aimed at the SME market; from nano and micro to thriving SMEs.

With comparisons of commission overrides, contract lengths, number of active affiliates and integrations and much more, the guide will save you hours of research time.

Please do not hesitate to get in touch with any of the networks and SaaS platforms featured and make sure you mention the guide and take up the various exclusive discounts on offer.

> Download The Free Guide <

The post The Ultimate Guide to Affiliate Marketing Tracking for SMEs appeared first on PerformanceIN.

Traffic across the top 500 global fashion and apparel eCommerce sites grew by 33% between Q1 2021 and Q1 2020. Australia has seen almost twice the growth — 64%. Most of these impressions have been brought by social media (Youtube, Facebook) and coupon websites. Paid traffic remains one of the most important channels, as well as display advertising and affiliate marketing.

The InsideAdTech Report further details these findings.

More than fashion

In 2021, we expect to see further growth in influencer and social media traffic as well as sales across multiple industries, not just clothes and shoes. 2020 meant that we had to take a pause, so there is a lot of catching up to do. The affiliate will play an important part, so we expect to see more publishers prefer percentage-based rewards. Multiple streaming platforms are starting to implement affiliate tools for their streamers in order to increase their revenue and discover new audiences.

As of the advertisers, we believe even more industries will start turning to performance marketing, since even cars and apartments can now be bought online. Small and medium-sized enterprises (SME’s) will seek their growth too, and find it with affiliate networks that develop businesses of any scale.

Frequent mistakes and recommendations

There are many pitfalls for newcomers to performance marketing, but the most common among them is expecting immediate results. Even if your affiliate provider is kind enough to provide you with a responsible account manager, it still takes time to promote your programme among publishers, to adjust the reward rates, etc. These things take time, so the key to success is understanding that you’re playing a long, long game — an insight any business has to grow up to.

The powers are slowly shifting though: as more SME’s are ready to handle campaigns on their own, they will also be able to take advantage of the channel. Yet another problem they will have to face is that promo campaigns require preparation — and take more effort than they realise.

Other tips? Choose your affiliate network wisely, set clear goals to your personal manager, and test new features as soon as the opportunity arises.

Discovering brands and publishers

Admitad Affiliate has been a customer of SimilarWeb for over five years. It’s a tool we use daily for publisher recruitment and advertisers onboarding. You can see both outgoing and incoming traffic, and zoom in to assess any brand’s performance. Youtube traffic? Social media ads? In clever hands, SimilarWeb helps to conjure up extremely tempting business offers.

However, onboarding new clients is never a sure way to retain them. This requires educating them, providing them with tools and expertise. As long as SimilarWeb provides information about specific markets, Admitad Affiliate’s Academy provides you with a better understanding of how to manage traffic sources, and any other affiliate-related channels.

Our blog can provide you with more information on how to get extra value from your affiliate channel. We’re always willing to share our insights and open discussions.Want to know more and get extra value from your affiliate channel?

The post Fashion Companies Fighting Over Affiliates? SimilarWeb & Admitad Affiliate Report appeared first on PerformanceIN.

For those brands late to adopt an e-commerce strategy, 2020 was the year of adapt or die and unfortunately for some, the latter was the regrettable outcome. For others, it bought them time. Time to regain loss. Time to build their infrastructure. Or time to optimise. But regardless of what they took away from this shift, for many it saw them join the rickety uncertainty of the discounting rollercoaster.

What are Partnerize and Silverbean’s thoughts?

Recently, PerformanceIN hosted a webinar featuring Partnerize and Silverbean, which sought to examine the trends in discounting which were driven by the events of 2020.

In this eBook, you will learn the key points raised in this webinar around the highs and lows of 2020 that indicate how this discounting mindset arose and continues to be an issue facing many. With Browns Fashion and MandM Direct sharing their own take on this phenomenon, this eBook serves as a guide to discover how successful brands are addressing this with their partnership strategy.

The eBook also delves into the changes in consumer behaviour that may have propelled discounting and shares benchmark data around emerging partner preferences and trends to mitigate this. Finally, pulling all these contributions together, you will benefit from some top tips to help you create a more holistic partner program with discounting as a part of, not at the core of your strategy. 

Samantha Purcell, Senior Marketing Manager, Partnerize said: “This eBook gives a great insight into the experiences of enterprise brands alongside benchmark data and trends in consumer behaviour, to determine the factors accelerating discounting behaviour in 2020 and how you can look to address this and create a more holistic partnership program in 2021.”

We’d like to thank Partnerize and Silverbean for providing this excellent resource, which is available for free download.

The post Free eBook: Time to Jump Off the Discount Rollercoaster appeared first on PerformanceIN.