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We’re also pleased to say Elizabeth Sutton has been promoted to Senior Commercial Manager at Incubeta. She began working at the company in January 2020 as Commercial Manager, and has quickly worked her way up the ranks. 

Digital performance marketing agency, Tug, has announced the appointment of Daniel Capon as Head of Biddable Media in the UK. Capon, who joins from Starcom, will oversee Tug’s paid media team in London to deliver data-led, highly trackable campaigns. Capon will draw on his wealth of agency experience to drive continued growth for Tug across paid search and paid social.

Zefr announced the acquisition of Adverif.ai, an Israeli-based AI company focused on identifying and defunding misinformation. Adverif.ai’s AI-driven approach to debunking misinformation is based on a fact-checking engine, which applies custom integrations with over 50 fact-checking organisations around the world to train dynamic machine learning algorithms to identify, label, and measure misinformation at rapid speed. AdVerif.ai’s Israel-based team of data scientists and engineers, led by founder/CEO Or Levi, will join Zefr’s technology organisation and be based out of Tel Aviv. Check out my conversation with Adam Singolda to hear more about the fusion of humans and AI to aid success.

VoucherCodes announced the appointment of Jo Hayes in the newly created role of Customer Initiatives Director, as the business enters a new stage of growth. Jo takes up her position with immediate effect, leading customer initiatives responsible for growing VoucherCodes’ Affinity audience of Student and NHS customers, as well as that of the brand’s browser extension, DealFinder. 

A big congratulations to everybody featured in this month’s Movers and Shakers. We’re looking forward to seeing further developments over the next month! Make sure to let us know if you would like to see yourself or a colleague in the next column.

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Buzzfeed’s Becca Maier announced an exciting promotion. She has taken on the role of VP, Commerce Operations and Growth, following her previous role as Senior Director, HuffPost and International Commerce. She is now responsible for driving growth and operational efficiency across BuzzFeed Inc.’s Global Commerce Business while leading the acceleration of international and HuffPost US’s commerce businesses.

Tumblr has become the first social platform to leverage Verity, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability. In addition to the partnership to enhance Tumblr’s brand safety and contextual targeting capabilities, Tumblr will now also be a media partner for GumGum, joining the contextual leader’s network of over 30,000 publishers and giving GumGum’s clients access to Tumblr’s unique inventory.

Journey Further has appointed Duncan Smith, former US President and Chief Media Officer at iProspect, as its new US CEO. Duncan will be responsible for the North American market and will lead the agency’s growth ambitions. He will be working closely with Global CEO, Robin Skidmore, (who will be moving Stateside) to challenge the market and work collaboratively to deliver on the agency’s vision of ‘creating the performance brands of tomorrow’.

Over at impact.com, Margaux Delplace has been appointed as Customer Success Manager, moving on from Silverbean, where she worked as Senior Affiliate Marketing Manager. Margaux brings with her seven years of experience, and it will be exciting to see, considering her specialism in affiliates and partnerships.

Emily Mennie has started a new role at the HEINEKEN Company, becoming the new Programmatic Media Manager. Emily is a passionate marketer, and says herself that she is  fueled by a desire to understand human behaviour through the analysis of data, so we’re looking forward to seeing how she progresses in this new role!

VistaPrint has selected Neo Media World as its new partner to modernise its global affiliate programme. VistaPrint will, for the first time, unify its affiliate programme with one agency partner. Neo’s global expertise will help VistaPrint expand its affiliate programme and establish a more strategic approach across the globe and the consumer journey.

Natasha Scholnick, Senior Manager, Global Affiliate Marketing at VistaPrint said: “This presents an opportunity for our affiliate programme to expand beyond traditional bottom-funnel partnerships and last click measurement and engage with strategic partners that reach and influence our consumers throughout their decision journey. We are excited to partner with Neo Media World to evolve and elevate our partnership programme!”

And last but certainly not least, Reprise has announced that it has appointed Jessica Chapplow as the organisation’s Managing Partner, Head of Commerce. Jessica will lead Reprise’s e-commerce efforts across the UK and Ireland, distilling Reprise’s proposition and developing new services and operational models to accelerate growth in the e-commerce space.

A big congratulations to everybody featured in this month’s Movers and Shakers. We’re looking forward to seeing further developments over the next month! Make sure to let us know if you would like to see yourself or a colleague in the next column.

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This month’s edition includes new hires at Awin, Microsoft Advertising, Acceleration Partners and more…

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VoucherCodes.co.uk announced the appointment of Darren Sher as its new VP of Product, Engineering and Data. Darren takes up his position with immediate effect, overseeing the product, engineering and data arms of the business, drawing on his extensive experience in product development to drive forward product innovation and customer experience at the company.

Zefr has appointed Emma Lacey as Senior Vice President, EMEA. Emma brings over 15 years’ experience in building successful commercial teams across the advertising industry. In her most recent role, Lacey was part of the EMEA leadership team at OpenX, working as Senior Director of Buyer Development to secure strategic partnerships with media agencies and brands. In addition, she has held senior positions within a range of media and ad tech businesses, including AOL, Sky and Blis.

An exciting partnership has been made between British retailer, Marks and Spencer, and performance marketing agency Journey Further to support their SEO ambitions for its UK Clothing and Home business as part of their MS2 division, after a highly competitive pitch process. Journey Further will be responsible for managing Marks & Spencer UK’s Clothing and Home’s organic growth strategy and will be using its performance-led approach to drive high-quality digital PR coverage, for its menswear, womenswear, lingerie and kids clothing lines. This will focus on creating and measuring relevant content using the agency’s own proprietary tool to improve relevancy and search rankings.

TripleLift, an advertising technology company, announced the acquisition of 1plusX, an award-winning first-party data activation platform. 1plusX has unique technology to help both publishers and advertisers address their audiences with privacy-centric solutions. The media industry has been changing rapidly. Third-party cookies, cross-domain and cross-app targeting, and audience choice are all evolving to better control user information. As a result, digital advertising will need to be rebuilt from the ground up. By joining 1plusX’s privacy-friendly solutions and TripleLift’s scaled media marketplace, publishers can better monetise their content and advertisers can more effectively reach their audiences.

Also in ad tech, Hivestack, the programmatic digital out of home (DOOH) company, announced the appointment of Kira LeBlanc as Global CMO. LeBlanc joined Hivestack in early 2021 when the company announced its global expansion and has since expanded her role to VP of Global Marketing. She will transition into her new role as CMO, effective today (April 1, 2022), where she will continue to lead the team responsible for the company’s global marketing across all of its 25+ markets.

Future plc, the global platform for specialist media, has continued its rapid expansion with the acquisition of two businesses – WhatCulture, a social-first brand focused on the gaming and entertainment market, and data insight start-up, Waive, which uses machine learning to identify social trends. Together, these acquisitions will bolster Future’s diversification of revenue streams, supporting its social media offering and editorial strategy.

INCA has named Paul Scannell, previously the UK’s market lead, as its first regional lead in EMEA. In this newly created role, Paul will become a champion of the region, playing an instrumental part in developing the INCA proposition and delivering further growth and success across EMEA. Paul also recently provided insight for our latest deep dive feature, so make sure to check it out if you’re interested in finding out more about how influencer marketing can work for all brands.

A big congratulations to everybody featured in this month’s Movers and Shakers. We’re looking forward to seeing further developments over the next month! Make sure to let us know if you would like to see yourself or a colleague in the next column.

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We’re so pleased for these performance marketing professionals – it’s exciting to see the progression and nurturing of our industry’s talent.

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Founder Robert Glazer, who has served as the CEO of the organisation since its inception, has stepped down, transitioning to the role of Chairman of the Board, where he will continue to play a vital role in leading the company’s strategic direction, leading M&A, and supporting product and service development, and leadership development programmes.

Sarah Beeskow Blay, Vice President North America at Silverbean, has been elected to the Performance Marketing Association board of directors. The PMA is a trade association representing the performance marketing industry, and Sarah’s expertise will be of paramount importance in the board’s shaping of the channel as it sets standards and initiates important discussion.

Leeds-based performance marketing agency Journey Further has announced the appointment of Debbie Capell as Chief Operating Officer. Debbie will be responsible for leading the agency’s operations in the UK and US to deliver against the company’s ambitious five-year growth plans. She will be joining the executive board to develop the agency’s operations vision and will be working closely with the senior team to build a world-class training and people function.

Refersion, another leading performance marketing platform, also announced the launch of Refersion Pay, a first of its kind payment and tax solution for influencer and affiliate marketing programmes. In 2020, affiliate marketing spending topped $6 billion in the USA alone. As this number continues to grow, so has the discomfort for brands attempting to manage their own affiliate payments and tax compliance.

In the digital marketing space, Landor & Fitch, the global brand transformation company, has announced the appointment of Jane Bloomfield as Global Chief Marketing Officer.               

Jane will be responsible for developing innovative new business, marketing and communication strategies across the Landor & Fitch group. She will act as a strategic lead for business development teams, with an overall focus to drive new business opportunities as Landor & Fitch continues to expand both its offer and its geographical reach.

December has also brought an exciting partnership. Integral Ad Science (IAS), a global leader in digital media quality, announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.

A big congratulations to everybody featured in this month’s Movers and Shakers. We’re looking forward to seeing further developments in the new year! Make sure to let us know if you would like to see yourself or a colleague in the next column.

The post Movers and Shakers: December 2021 appeared first on PerformanceIN.

Chikay said: “I’ve been incredibly lucky to have been able to build an amazing team from scratch who look over the affiliate, influencer marketing, 3rd party partnerships and global growth strategy at Cult Beauty and have always worked through a performance marketing lens across these departments. In my new role, the other performance marketing channels (SEO/PPC/paid social) will also be moving into the team. With my superstar team and the amazing forces of tech and data from THG – we are truly excited to shape and grow the success of performance marketing at Cult Beauty.”

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Merkle has promoted Toby Benjamin to the newly created role of Managing Director of its media practice. Toby joined Merkle in 2018 to launch and lead its tech consultancy practice, advising clients on balancing inhouse and outsourced models and helping brands take more ownership of their media and data strategy to ensure total transparency.

Initially brought in to support the onboarding of the Nestle Global SEO project, Toby has since helped to strengthen and mature Merkle’s Google partnership and built out its consultancy offering winning new brands including Disney, Deliveroo, Paypal and Hilton.

In this new role, Toby is responsible for leading and growing Merkle’s market leading media business, which comprises PPC, paid social and programmatic. 

Toby commented: “It’s an incredibly exciting time to be leading Merkle’s expanding media practice after such a standout year for the business. The team has done a fantastic job in getting us where we are today, and I look forward to further strengthening the collaboration between both media and CXM services where we are seeing huge growth and helping clients with their ongoing customer experience transformation journeys.”

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Adform has appointed Barbara Daliri Freyduni as a new Member of the Board. Barbara Daliri Freyduni is a seasoned business executive who brings more than twenty years of marketing experience for global brands to Adform’s Board of Directors. Her successful track record includes overseeing the European growth strategies for leading brands like Microsoft, Netflix, Google, and most recently Zalando. Barbara is the first non-Danish executive to join Adform’s Board of Directors and will contribute her advertiser-side insights on digital marketing to the company’s strategy decisions.

Barbara said: “I believe this is a transformative period in adtech and see Adform reflecting a globalisation of the industry and digital marketing more broadly. It’s very exciting to have a European company making strong inroads and carving out significant market share alongside the major American companies which have historically dominated the industry and innovation…”

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Bazaarvoice, Inc. announced that it has named Zarina Lam Stanford as Chief Marketing Officer. An established leader with global SaaS experience spanning North America, APAC and Japan, Europe, and other growth markets, Stanford brings over 20 years of experience in leading with a customer-centric, insights-driven, and outcome-based approach to marketing and business growth at numerous SaaS companies.

Zarina commented: “I am thrilled to be a BVer here at Bazaarvoice, an icon in the exploding UGC global arena where consumers openly share their sentiments for brands, retailers, and employers. Technology and connectedness have transformed traditional B2B and B2C businesses to a C2B2C marketplace where consumers are guiding businesses and brands on how best to serve them. It is up to businesses and brands to harness the power of the voices of consumers.”

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Permutive secured $75M in Series C from SoftBank Vision Fund 2. It brings Permutive’s total raised to date to $105M, with previous investors EQT Ventures, Octopus Ventures, and ACE & Company also participating. The funding will enable Permutive to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for programmatic advertising, now a $155B industry.

Joe Root, CEO and Co-Founder of Permutive said: “Publishers are the foundation of the web, and the relationship they have with their users is the backbone of digital advertising. As privacy shifts the economics of the internet towards this publisher-owned web, a privacy-first infrastructure will ensure this next iteration of digital advertising is immune to privacy chaos, will scale, and thrive.”

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Performance marketing agency, Journey Further, has appointed Lauren McFarland, Katheryn Watson and Amy Jones to join its influencer marketing, digital PR and creative teams respectively.

Katheryn Watson from Jellyfish will be joining Journey Further’s London office as Head of PR. Lauren McFarland leaves her role as Senior Client Partner at Influencer to join Journey Further as Influencer Marketing Director.  Amy Jones departs her role as Campaign Lead at Rise at Seven to join Journey Further as Senior Art Director in the agency’s through the line creative team.

Lauren said: “I’ve been watching Journey Further progress for a few years now, so when the opportunity emerged to get on board, it was a no-brainer. I feel incredibly excited to be leading the influencer department in such an ambitious and supportive business.”

Katheryn said: “It’s amazing to be joining Journey Further at a time when there’s lots of movement and growth! I’m excited to continue the development of the digital PR team by taking London by storm and putting our digital PR footprint on the map in the capital.”

Amy Jones said: “Every marketing agency claims to ‘do things differently’, but few genuinely do. Journey Further’s plans to inject big ideas into the performance marketing space attracted me to join the team. I’m super excited to be joining a department of great conceptual thinkers to shape even bigger and better brand campaigns.”

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Havas Media Group has announced the appointment of Kim Peatling to the newly created role of Head of Growth and Marketing. Peatling joins Havas Media Group from Dentsu X, where she spent just under three years as Managing Partner, Business Development and Marketing. 

In her new role, Peatling will develop and lead Havas Media Group’s UK and Ireland growth strategy, from prospecting and conversion of new clients through to creating organic growth strategies across its existing client base. Peatling is tasked with keeping her finger on the pulse of what clients are looking for from their agencies in terms of evolved capabilities, working to identify the need for new product offerings in order to help further strengthen Havas Media Group’s position in the agency marketplace.

Kim commented: “The team has done a fantastic job of simplifying and strengthening the Havas Media Group proposition under three distinct brands over the past year. I’m really excited to have the opportunity to help further cement the group’s place in the industry and demonstrate how we can create the right experiences in an agile and flexible way in order to deliver meaningful outcomes for our clients.”

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Xandr, AT&T’s advanced advertising company and Rakuten Advertising announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP.

Ulrik Morell, VP, Global Supply Evangelism, Xandr said: “We’re excited to partner with Rakuten Advertising and bring another strong sell-side publisher offering to our buyers. Through GSET we are able to support Rakuten Advertising’s global monetisation and offer their inventory to our customers. With the advertising ecosystem facing many upcoming challenges, Xandr is proud to partner with a major global publisher who is focused on directly benefiting their marketers and agencies.”

James Collins, SVP of Media, Rakuten Advertising added: “We always seek to align our partner opportunities to serve our customers’ best interests. Whilst we have a global network, it has always been important to us to operate through the open internet and ensure transparency with advertisers we work with. By partnering globally with Xandr and joining their marketplace we are able to offer our supply to in-demand partners. The Xandr marketplace also allows us to tailor outcomes, benefitting our goals and monetisation. Additionally, we are proud to partner with a company who prioritises a transparent ecosystem.” 

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Partnership marketing agency Acceleration Partners has hired Tammy Porter as Vice President of B2B Partnership Marketing. Porter will lead Acceleration Partners’ B2B partnership marketing practice, focusing on building and executing Acceleration Partners’ B2B strategy while driving thought leadership across the partnership marketing space. Porter brings over 15 years of affiliate marketing experience, most recently serving as Director, Digital Marketing at GoDaddy.

Adrine Harutyunyan has also joined Acceleration Partners as the Associate Director of Influencer Marketing. She will lead Acceleration Partners’ influencer marketing practice, while helping Acceleration Partners grow its influencer account team and services. Harutyunyan has strong experience in affiliate and influencer marketing, previously working with CJ and Arxan Technologies.

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Outbrain Inc. announced that it has entered a definitive agreement to acquire video intelligence AG (vi), a Swiss-based contextual video technology platform for digital and Connected TV media owners. 

Outbrain will acquire vi for an aggregate purchase price of approximately $55 million, funded by $46.75 million of balance sheet cash and 412,500 Outbrain shares. The transaction is expected to close in the first quarter of 2022 and is expected to be accretive in the first year. Progress Partners acted as exclusive M&A financial advisor to vi.

David Kostman, Co-CEO of Outbrain said: “vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetisation through relevant content and ads.

“The combination with vi will allow us to deepen our partnership with media owners, providing mid- and top-of-article video solutions. It will also expand our addressable market, introducing high-quality in-stream video inventory to support our brand advertisers. We see significant synergies between our companies and we are very excited to welcome the incredibly talented and experienced vi team to Outbrain” added Yaron Galai, Co-Founder and Co-CEO.

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