Our latest release gives brands the opportunity to supercharge their on-site incentivisation game by putting all their personalised deals, recommendations, and marketing messages in one place. 

Every incentive, call out, and suggestion on RevWallet is personalised – down to a micro moment – enabling brands to turn what were previously anonymous site visitors into customers.

RevWallet carries benefits on both sides. On a basic level, it means customers don’t lose track of all the deals they receive throughout their journey. They also benefit from a personalised experience that assists them throughout that journey. 

From the brand’s point of view, it gives them a simple way of putting their first-party data to good use – enabling the personalisation of experiences, incentives, and communications for every customer – while driving lots more sales and a whole lot more revenue per customer. 

A brief summary of RevWallet

You won’t always be able to spot a RevWallet in the wild. That’s because every solution is fully branded through a range of colours, fonts, and design elements in order to look and feel native to the retailer’s site. 

Once the design has been finalised, brands can decide on which ‘Offer Cards’ fill their RevWallet and drive their goals. Popular choices include:

• Stretch and Save: Where the customer is invited to spend more for a bigger discount
• Call Outs: For pushing new product releases, sales, and more
• Daily Deals: The classic ‘limited-time only’ promotion, completed by a countdown timer
• Secret Sales: For targeting specific audiences (e.g. new or existing customers)
• Product recommendations: Available as a standalone or mixed with a deal

The next choice is to set up the rules that decide which audience sees which incentive. Popular targeting options include session data (e.g. location, weather, time of day), cart data (cart total, new/existing customer status, cart contents), and site data (time on site, no. of visits to site in set period). This is key to ensuring everything in the RevWallet stays relevant, and that your incentives always link back to your unique goals.

As an added touch, the tool also uses a unique form of machine learning called ‘predilection’ (essentially your way of knowing that your customer has a preference for something) to self-learn from past journeys and produce better results.

That’s RevWallet in a nutshell. Now let’s go into some of the reasons why it’s making such a great early impression. 

Brand buy-in

Launching RevWallet has been like nothing we’ve seen before. For one, we’ve seen interest from a strong mix of retailers – from fashion, to consumer electronics, and telco. Each present very different challenges but tend to share common goals in terms of converting customers, raising spend, decreasing abandonment, and increasing margin. 

Secondly, rather than easing RevWallet onto their site by launching it with a control group, we’ve seen instances of brands going for 100% exposure from the start. 

Maybe it’s a culmination of retailers being more willing to share their data with tech partners after seeing what they can do for their competitors. Maybe it’s the ease at which those partners can now go live. Praise must go to affiliate networks like Awin and Rakuten Advertising for the latter, as the introduction of container tags has vastly accelerated the process of getting innovations like RevWallet onto a site. Maybe it’s being able to add something that not only raises conversions but levels up their on-site experience. 

It could also be the confidence shown in a technology that can make use of all the signals imparted by customers during their journey. Regardless of the reasons, we’re looking forward to seeing brands getting creative with their RevWallets and learning from their early experiments.

E-commerce involvement

Another interesting point surrounds the people that can make use of RevWallet. It’s been refreshing to see Heads of E-commerce, Product, and Innovation entering into discussions with Team RevLifter over the launch of this particular solution. 

We firmly believe tech partners and innovations like RevWallet are giving the affiliate channel a much bigger seat at the table. Plus, when factoring in incrementality tests, it’s possible to swiftly answer the usual questions around the real value the technology is bringing. 

Award winner

We expected RevWallet to maintain our rich history of producing award-winning technology, but the timing took us all by surprise. 

Last month, before it even been officially launched to the market, RevWallet claimed the ‘Innovation’ prize at Rakuten Advertising’s European Golden Link Awards. We hope this will be the first of many trophies we collect for our brands, and there’s still time for us to add to our collection in 2022.

The results so far

To give you an idea of why RevWallet is drumming up such a buzz, look no further than its first case study with beauty brand Face the Future. 

On the lookout for a solution that could give its customers a stronger reason to purchase, the retailer was the very first user of RevWallet. Team RevLifter collaborated with Face the Future on a version of the technology that included personalised recommendations and promotions to stretch spend and generally made deals more visible. The effort led to an incredible +33% rise in average order value and a +5.1% incremental increase in revenue per user. 

Now the first results are in, we’re eager to see what the rest of the year holds for RevWallet across multiple retail verticals.

Want to see what RevWallet can do for your brand? Click here to book a personalised demo with the team. 

The post How RevWallet is Making Waves Across Affiliate Programmes appeared first on PerformanceIN.

RevWallet helps e-commerce retailers to simplify their on-site incentivisation efforts by delivering personalised deals, product recommendations, and marketing messages in real-time through a single intuitive hub. The solution also leverages machine learning via RevLifter’s unique ‘predilection’ system to build a precise view of what each customer needs to convert and often spend more, based on similar journeys. 

One of the solution’s first-ever users, beauty brand Face the Future, saw a 33% rise in AOV after RevWallet was engineered to hand-pick relevant deals and products from its extensive catalogue. The solution also helped the brand to reduce cart abandonment by giving customers less of a reason to leave its site in order to search for a deal, while additional activity has centred on increasing email sign-ups and announcing new brands and products. 

Ben Thompson, E-Commerce Manager at Face the Future, comments: “The decision to make RevWallet our central hub for on-site deals and recommendations was simple. We love the customisable aspects and it’s really helped us boost awareness for new brands and products when they go live. Beauty is a competitive vertical and it’s important to have technology that can highlight relevant messages and offers as soon as the customer starts sharing signals of intent.” 

RevLifter’s suite of tools also includes RevConvert, an on-site technology specialising in micro-moment targeting, and RevPage, which recaptures deal-seeking customers through a personalised coupon page. Powered by RevLifter’s lightweight tag, RevWallet provides more options in terms of personalised offers and messaging, all of which can show and hide for different customer segments.

They include: 

● Daily deals 

● Product recommendations 

● Stretch and save promotions 

● Location and weather-based offers 

● Call outs (e.g. returns reminders)

Simon Bird, RevLifter’s Co-Founder and CEO, comments: “RevWallet represents the next phase of RevLifter’s evolution. We’re now launching solutions that understand what customers need throughout their journey, and we’re thrilled to provide for e-commerce brands like Face the Future, which now have a way of creating bespoke paths to purchase for site visitors that previously remained anonymous.” 

RevWallet has even continued RevLifter’s history of producing award-winning solutions after claiming the ‘Innovation’ prize at the 2022 Rakuten Advertising Golden Awards. RevLifter as a company was recently crowned Best Performance Marketing Technology at the 2022 Performance Marketing Awards, and won Best Retail and E-Commerce Campaign alongside partners Boohoo and Awin in the same ceremony. 

The post RevLifter Launches RevWallet Solution After Producing +33% AOV for Beauty Leader During Testing Phase appeared first on PerformanceIN.

In preparation for the new year, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017.

In this piece, Mike Sharp, head of paid search at equimedia, tips a big future for hyperlocal search among retailers. 

Over the last 12 ​months Google has made many steps towards a hyperlocal world, where it can be aware of an individual’s precise location, allowing them to deliver content and advertising that is relevant to the specific needs of the individual, and measure what they do in response.

Google has also very recently launched its ‘Store Visits’ in beta which attempts to measure the impact of hyperlocal advertising by counting the footfall to a specific location. This is a really exciting development for any business with presence on the high street as it finally allows for tangible measurement of paid search activity, where the final conversion often happens offline. 

As our online and offline worlds merge, and the line between virtual and reality becomes increasingly blurred.
Google’s goal is to deliver the most relevant results to its users, a growing number of whom are accessing its products from mobile devices. While the long-term impact of hyperlocal search remains to be seen, improvements to emerging and alternatives channels is vital for small businesses, who compete in a dynamic online marketplace that constantly requires them to revaluate their strategies and tactics.

Amazon has launched a retail store with deep learning algorithms that allow shoppers to pick whatever they want and come out of the store without waiting for a checkout or billing process. It’s called ‘just walk out’ and uses the same systems as self-driving cars. We can expect to start seeing this technology implemented on our high street in the not so distant future. 

Google and Amazon have been defining and redefining businesses for decades now. They offer consumers accurate, relevant personalisation, and consumers are now demanding this from their local restaurants and shops. To deliver this, companies need to be able to recognise individuals and identities across all channels, both online and in the real world.  

With mobile now an essential part of a retailers’ toolkit, we can also expect to see Amazon’s marketing method being implemented across our high streets. It’s been 22 years since the company was launched in Seattle, and it’s gone on to become the high street’s biggest competitor. As one of the most successful digital businesses of this time gears up for a big 2017, brands would be wise to adopt hyperlocal tactics for their marketing strategies, to compete with Amazon’s new high-street presence. 

The post PI Predictions: Hyperlocal Search Will Change and Shape Marketing in 2017 appeared first on PerformanceIN.

In preparation for the new year, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017. 

In this piece, Steven Ledgerwood, MD at Emarsys, sees artificial intelligence being a big hit among marketers, starting from next year.

Today’s customer has a massive amount of choice when shopping. However, they are increasingly busy and constantly on the move, which makes it difficult for brands to stand out in an ocean of available products and offers.

How can marketers create personalised offers for their customers in 2017, especially when considering the current explosion of shopping channels and enormous amounts of customer data?

In 2017 I foresee progressive marketers using artificial intelligence (AI) capabilities to translate data science into powerful campaigns. When AI combines with machine learning and automation, data collection is enhanced and deeper analysis enables marketers to create and execute campaigns that automatically optimise timings, content, and channels.

Furthermore, as the technology evolves, personal digital assistants (PDAs) such as Siri, Cortana or Alexa will become critical when it comes to capitalising on ‘essential buys’ – common everyday products, such as cleaning items or groceries. For these items, consumers will be happy to let machines make their purchase decisions as long as they comply with specific parameters regarding price, delivery time or other special requirements. In this context the purchase will be directly influenced by machines and the strongest AI algorithms will win.  

Even for emotional buys – highly personal purchases that require an emotional investment, such as holidays, special items of clothing, home appliances, or products that require touch and feel – strong AI capabilities will prove crucial in winning customers. The more personalised the offer is, the better the chance of getting to the top of a customer’s list and influencing their purchase decision. 

With AI, businesses will be able to shift the operational and executional tasks to machines and focus on creating truly significant and relevant messages for each of their customers on an impressively large scale. 

We are witnessing a shopping revolution, and every marketer and business needs to understand the benefits they can harness with AI and invest if they want to stay ahead of the competition. 

The post PI Predictions: Marketing Will be All Over AI (No, Really) appeared first on PerformanceIN.

Eyeo, the creator of one of the most popular ad blockers in Europe, has defended its business model in court for the sixth time.

A case lodged by German publishing giant Spiegel Online against Eyeo’s Adblock Plus was dismissed by the Hamburg Regional Court last Friday (November 25). This follows positive results off the back of three suits in 2015 and a further two this year, with Axel Springer accounting for half of these.

While exact reasons for the latest conflict are yet to surface, Eyeo has followed its trend of blogging after a court victory by declaring the blocking of ads “legal”.

Several media firms have voiced their disapproval of the company and its product, which syphons revenue from publishers by blocking certain types of ads before they can enter the user’s view. 

Perhaps more controversially, the group also has a whitelist for allowing companies like Google to allegedly pay to have their ads seen, as well as its very own ad server.

Evading action

Although Germany has represented hostile ground for Eyeo, headquartered in Cologne, Adblock Plus has emerged from virtually nowhere over the last three years to become an enemy to numerous publishers worldwide.

Advertising associations have also leapt on the offensive to preserve the reputation of their members. In the US, the Interactive Advertising Bureau (IAB) has prevented Eyeo reps from attending its events, with CEO Randall labelling AdBlock Plus as a tool based on “extortion”.

With the usage of ad blockers taking billions away from the global ad market, many have predicted what should be done to halt their rise. However, the latest update makes the legal route appear unsuited to an increasingly large task.

“It’s another victory for consumers and ad-blocking providers everywhere: we were informed on Friday by the regional court in Hamburg, Germany that blocking online ads is (still) your legal right,” commented Ben Williams, Eyeo’s head of ops.

Similar to its other post-court blogs, Williams gave a nod to his group’s empowerment of web users and their legal right to block ads. There was also a rallying cry aimed at some of his group’s competition, as just one negative verdict could see a “slew of lawsuits” preventing them all from operating.

The post Adblock Plus Fends Off Court Action for the Sixth Time appeared first on PerformanceIN.

On what has become undoubtedly one of their biggest business days of the year, spare a thought for the advertisers, publishers and networks whose service appears to be cracking under the pressure of a Black Friday to remember.

A quick glance at the PerformanceIN Twitter timeline shows the who’s who of networks and affiliates having to apologise for disruption caused by shoppers taking either to their sites, or the domains of their clients. Most of these issues appear small, but for Quidco – prepped to the hilt with special cashback rates for a bumper day for business – the opening to Black Friday 2016 has so far been one to forget.

This morning has seen the site down for a number of hours, replaced with a short note promising services to be restored ”shortly”. Even when live, attempts to gain access resulted in loading times reminiscent of efforts to secure Glastonbury tickets.

Numerous theories have attempted to put a finger on what sent such an unprecedented amount of traffic to quidco.com.  However, it’s plausible that on a day where £1.3 billion is expected to be spent in Britain - 70% of this coming from e-commerce – there would have been a crowd of people heading to the site almost on instinct alone.

Thankfully the social media team are prepared to look on the bright side of things, despite some hefty losses in commission.

Incidents like the above, combined with conversations that PerformanceIN has on a daily basis with performance marketing companies readying themselves for the biggest week in recent memory, only solidify the very apparent impact Black Friday has had on the space; Black Friday means bargains, and if there’s a channel suited to broadcasting deals and helping people convert, it’s performance marketing.

This year’s build-up has been a muted yet fascinating one for us in the editorial team. Following the scrambles for Blaupunkt TVs, the assessment of spend and the general media frenzy around Black Friday weekend, retailers came out to warn their competitors of the dangers in heavy discounting and allowing so much to ride on trade during a three-day period.  

Last year, John Lewis’s then MD, Andy Street, rather hopefully told the BBC: “My personal hope is that this is the high water mark for Black Friday. I don’t think we can put the genie back in the bottle but do we need to stoke that fire anymore? I personally hope not.” 

ASDA has been among a list of stores refusing to participate, and our inboxes have been filled with news of stores ‘trailblazing’ in the same manner. 

That said, given the participation and coverage this time around, who in their right mind would bet against predictions of a 16% lift in spending compared to 2015? 

One of the biggest participants in Argos has already reported a 50% lift in site traffic from last year, and that’s before the usual rush between 7:00pm – 10:00pm, when the buyers get home from work and allow the real shopping to commence.

It is hard to imagine that such an event has ‘traditions’ and expectations given its infancy in markets aside from the US, but failing to look into Black Friday in a granular manner could prove catastrophic. 

For advertisers, there is simply no time to ponder how things have escalated so quickly; this year it’s about assessing what the competition are doing and preparing to squeeze the margins in the hope that a media frenzy will do the rest. It isn’t a normal weekend; it’s performance’s very own transfer deadline day, as shown by the live coverage of Black Friday offered by groups outside and inside of the space.

Performance marketing seems to be riding on the wave carrying so many businesses to bumper profits this weekend. When one of the biggest affiliates cannot display its offers due to the sheer volume of people trying to gain access to them, few can deny the significance of Black Friday to the industry.

The post Quidco’s Site Crash Indicative of Performance’s Place on Black Friday appeared first on PerformanceIN.

Knowing your data has never been more important. Here’s our overview of the three forms you need to be aware of. 

Read more from our Basics series. 

The post What’s the Difference Between First, Second and Third-Party Data? appeared first on PerformanceIN.

The UK watchdog for data protection has informed affiliates in the gambling sector that they are ‘risking their own future’ by unlawfully using personal data to power their campaigns.

The Information Commissioner’s Office (ICO) has reportedly received multiple complaints from users who have been subject to unwanted messages promoting gambling websites. These incidents refer to “spam texts” which, according to the organisation, outline “particular problems around affiliate marketing” in the gambling sector.

So far, action has come in the form of letters to over 400 companies suspected of misusing personal data. These request that each company state how they use the data they receive, with potential fines of up to £500,000 in the offing for those that fail to comply.

ICO gets tough

Cracking down on bad practice in the collection and use of people’s data is a huge focus for the ICO at the minute. The group has signalled its approval for the General Data Protection Regulation to be applied to a pre-Brexit UK, which will give consumers greater control over their own data. 

This has made headlines in the direct marketing sector, which encompasses those working with channels like SMS and email to target customers.

Meanwhile the organisation’s doors are open for any members of the public to send through information on companies they believe are behaving in an unscrupulous manner.

In the case of gambling affiliates, a note from David Clancy, who heads up the ICO’s anti-spam team, spells out what could be at stake for those that fail to play by the rules:

“Companies must comply with the law when using people’s personal information. Not knowing the law or trying to pass the buck to another company in the chain is no excuse.

“The public expect firms to be accountable for how they obtain and use personal data when marketing by phone, email or text. Fail to be accountable and you could be breaking the law, risking ICO enforcement action and the future of your business.”   

A series of potential rule breaks as submitted by the ICO can be found on its website.

The post Gambling Affiliates Told to Stop Spamming or Risk £500,000 Fines appeared first on PerformanceIN.

PerformanceIN is delighted to announce the release of a new supplement covering the publisher’s verdict on the affiliate marketing industry.

Last month saw experts from the likes of Intu Digital, uSwitch, TopCashback, RetailMeNot, Shopstyle, Savoo, Incentive Networks, Voucherbox and NMPi joining PerformanceIN at Affiliate Window’s London headquarters for a very special roundtable event, which sparked conversation on all manner of debates.

“The affiliate industry can sometimes be guilty of being too advertiser focused at times, but it is the publishers who are inevitably the lifeblood of our channel,” comments Nick Caulfield, client services director at Affiliate Window. 

“We therefore wanted to team up with PerformanceIN to host a roundtable discussion, that several high profiles publishers attended, in order to share their opinions on the current state of the industry and how they see it evolving in the future.” 

True to form, PerformanceIN will be working with the attendees to create a supplement which summarises the publisher’s verdict on where the industry is heading and the key talking points of today.

Making the headlines

Among the big topics of discussion were data sharing, where the publishers argued for more access to advertisers’ information to help them meet specific objectives.

Also in the spotlight was the 0% commission debate which was covered off by PerformanceIN earlier this year. With some brands turning to offering ‘low or no’ commission on sales from people who have already bought with them, much conversation surrounded whether this was ethical, while the talk of a resolution fed into the discussion surrounding better practices with data sharing.

Despite plenty of talk around contentious subjects, there was an overriding sense of positivity surrounding the potential of affiliates at a time where the space they occupy is being tipped for a huge amount of change. 

That said, being able to adapt to ‘new norms’ with regards to how publishers can service advertisers and the metrics they work off will be crucial to surviving and thriving in 2017 beyond.

“It was clear that the advances in tracking technology, namely cross device, and the advent of influencer payments have been key to the channel’s evolution,” Caufield added. “However, there are still several challenges that make the affiliate channel less viable for publishers, more so than any other digital channel, largely due to the industry’s inherent desire to remain true to its CPA roots. 

“It feels like an epoch moment for our channel, and it would seem the industry’s leading publishers are acutely aware of this too, so it will be fascinating to see where we will be in a couple of years’ time.”

Produced in association with Affiliate Window, the Publisher Supplement will be made available to download exclusively at PerformanceIN next month. 

The post Affiliate Marketing: What the Publishers Say appeared first on PerformanceIN.

The second PMI: London podcast is live and ready for listening ahead of the event landing at the Westminster Park Plaza between October 25 – 26. 

We have iProspect’s  Thom Clark offering the backstory on video advertising’s wrestle with appropriate measurement, while Inneractive’s Einav Dinur talks about advertising in an era of bots, ad blockers, VR  and more.

For attendees and fence-sitters alike, it’s not to be missed.

The post The PMI: London Podcast – Episode 2 appeared first on PerformanceIN.