At PI LIVE Advanced, we heard discussions why affiliate is the power player in the customer journey.

Paul Tibbitt, President of CJ, and Kelly Merkel SVP, Global Publisher Development at CJ, discussed how customers are utilising their mobile devices in the ways that are convenient in the moment.

Following on from this, something I was particularly interested to hear about was the theory of ‘the empowered consumer’. The uncertainties of the pandemic meant that consumers began expecting more from brands, and certain verticals responded in different ways. Obviously travel had to pivot more than any other during the pandemic, so it’s really positive to see the progress of the vertical ever since.

It must be noted that consumers expect brands to maintain this level of empowerment. More flexible refunds and better saving opportunities are something that simply can’t stop because the pandemic has.

So, why does affiliate continue to be the power player in the customer journey?

“Affiliate is the amplifier of all digital marketing”

Affiliate marketing has something for everyone at every touchpoint in their journey. The channel measures every touchpoint and in turn amplifies all other efforts.

If there was anybody at PI LIVE Advanced who wasn’t yet convinced of affiliate marketing, this panel must have cemented it: “Affiliate is the channel of channels, we can do everything.

“We have the ability to use publisher partners to touch and interact with consumers no matter where they are, physically, or virtually, or mentally, where are they in consideration state and decision making process…”

Still not convinced?

The panel was keen to point out the fact that the testing you can carry out through the affiliate marketing channel is so low risk that it’s an opportunity you don’t want to miss.

Brands, and perhaps those who aren’t very promotional, may not think affiliate fits into their strategy. However, if they’re looking to amplify their efforts to attract consumers who want a certain level of promotion, they can use affiliates for cashbacks and incentives, without them having to go to a coupon site.

PI LIVE London is taking place on the 18th-19th October 2022, and the agenda is being formed on the basis that what you want to learn about is at the heart. Tickets are still available, with complimentary passes available for brands…

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PI LIVE Advanced proved to be an incredible event, brimming with e-commerce-led retailers and brands, with their notebooks at the ready to hear from a plethora of visionary speakers. Sessions ranged from marketing in the Metaverse to the broadening landscape of partnerships, with speakers guiding attendees through this ever-growing industry through the ten intriguing sessions.

If you couldn’t make it to New World Stages, don’t fret. PI LIVE London will return in October this year. Tickets go on sale in early June, so make sure you stay up to date by signing up to the PI LIVE newsletter – this year’s event is promised to be bigger and better than ever.

Finally, a huge shout out to all of the PI LIVE Advanced partners – CJ, Honey, impact.com, Partnerize and Rakuten Advertising – that enabled us to put on the first, of hopefully many, conferences across the globe.

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It proved to be an incredible event, brimming with e-commerce-led retailers and brands, notebooks at the ready to hear from a plethora of visionary speakers. Sessions ranged from marketing in the Metaverse to the broadening landscape of partnerships, with speakers guiding attendees through this ever-growing industry through the ten intriguing sessions.

It has been amazing to see the enthusiasm of our delegates and exhibitors for our sessions today, new relationships have been formed, in addition to current partnerships strengthed. Thanks to all our speakers for their amazing insight, we have enjoyed a great first show here in NYC!

Kate McGregor, Head of Content, PerformanceIN

If you couldn’t make it to New World Stages, don’t fret. We will be summing up some of the juiciest discussions right here on PerformanceIN & PI LIVE will return to London in October this year. Tickets go on sale in early June, so make sure you stay up to date – this year’s event is promised to be bigger and better than ever.

Finally, a huge shout out to all of the PI LIVE Advanced partners that enabled us to put on the first, of hopefully many, conferences across the globe.

The post The Place to Be to Optimise Your Partner Marketing Strategy – PI LIVE Advanced Roundup appeared first on PerformanceIN.

Audience intelligence capabilities continue to improve, and data signals have emerged as a powerful way to re-activate, re-engage and retain target audiences. As advertisers head into a cookieless future, leveraging powerful first-party data and data signals may be the key to superior multi-channel advertising campaigns that engage and convert audiences. 

The importance of building data-driven consumer journeys 

Consumers are not likely to convert the first time they interact with a brand. Instead, they embark on a consumer journey that ultimately ends with a decision. For brands to maximise the likelihood that a consumer chooses its products or services instead of a competitor’s, building out data-driven consumer journeys is crucial, enabling advertisers to target the right people with the right messages at the right time and place to encourage action.

Data signals can help enhance data profiles by alerting an advertiser when a consumer in their database is actively shopping. But, for data signals to be actionable, they must be real-time. For example, a data signal could alert an advertiser that a consumer is visiting a particular web page, clicked on an email or submitted a form. This real-time data is incredibly powerful and can include activity across the web, including on competitor websites. DMS, a leading provider of data-driven digital performance advertising solutions, leverages its first-party data asset to more efficiently connect consumers and advertisers to deliver strong advertising performance.

Audience intelligence helps enhance lifetime value

Audience intelligence has positive implications for both advertisers and consumers. Collecting and utilising data, especially including real-time data, should result in a more personalised and relevant advertising experience that the consumer appreciates and that converts better for the advertiser, leading to enhanced conversion rates, campaign ROI and lifetime value. Data signals, in particular, help advertisers better engage consumers at the right time – because they provide an indication of what consumers are doing right now. The more detailed and current a data profile is for a consumer, the more personalised an experience the advertiser can provide, keeping the consumer satisfied and more likely to return and shop again.   

Preparing for a cookieless world  

At the advent of digital advertising, cookies were game-changers, helping advertisers target audiences more effectively. While cookies are still at play, they are being phased out, and digital advertisers need a new game plan. Not only is the cookie era coming to an end, but cookies tend to be less effective when compared to real-time data strategies because they rely primarily on what has happened in the past. A data signals programme, like one that DMS offers, gives advertisers more control and provides visibility into when consumers are actively shopping and, therefore, have a greater likelihood of converting. 

Regardless of when cookies officially go away, digital advertisers are better poised for success by leveraging real-time data strategies that give them more control and more information to better target their advertising efforts. 

Real-time data strategies are maximising monetisation

Real-time consumer intent data helps brands boost advertising performance in three distinct areas: re-activation, re-engagement and retention. Advertisers can maximise monetisation opportunities by focusing on all three.

• Re-activation: Instead of relying solely on cookies, data signals can alert advertisers that a consumer is actively shopping right now. By reaching consumers while they are actively in market for a product or service, advertisers have a better likelihood of reaching them at the right time to encourage action. This reactivation can also include re-activating consumer data that has been dormant, such as former customers or consumers who have inquired in the more distant past.  

• Re-engagement: Consumers won’t always convert right away. Data signals help advertisers re-engage consumers who have not yet converted to draw them back to complete a desired action (like submitting a form or making a purchase). Once a consumer converts, real-time data can trigger another signal to stop re-engagement efforts, creating a more positive user experience.

• Retention: Data signals can help brands increase customer retention and LTV by alerting advertisers when current customers are back in market. Coupled with other data like a customer’s purchase history, advertisers can get their best offers or personalised recommendations in front of these customers while they are actively shopping. 

Digital advertising continues to evolve, and audience intelligence is helping advertisers better pinpoint the right people with the right message at the right time and in the right place to encourage action. Data signals represent the next chapter for digital advertising, informing advertisers when their target audience or current customers are actively shopping. Leveraging data signals to re-activate, re-engage and retain audiences maximises monetisation and is helping drive the future of digital advertising.

The post How Audience Intelligence and Data-Driven Marketing Drives Superior Results appeared first on PerformanceIN.

In this report we explore the biggest problems publishers face when it comes to working with advertisers, and understand the solutions that can be put in place to ensure relationships remain positive and fruitful.

Relationships are absolutely key when working in partnership marketing – it’s in the name – and the secret to a good relationship is communication and transparency. In order to shed light on some of the most common issues experienced by publishers in the space, PerformanceIN has collected responses from these industry professionals.

Hear from them about how they solve issues such as decreasing commission rates, payment transparency and some problems from a brand to brand perspective…

These conversations are ones we will be continuing at PI LIVE Advanced in April – the boutique event is brand-focused, so you definitely don’t want to miss out.

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However, that knowledge isn’t always available. It’s easy to become trapped, oblivious to the goings on outside your bubble. That’s why conferences are so important – they broaden your horizons through carefully curated content, designed with your future in mind.

PI LIVE Advanced will provide you with the essential knowledge you need in sessions such as: ‘Why Affiliate is the Power Player in the Customer Journey’. If you’re a brand wondering how the affiliate channel can truly benefit your business, this session will give you the key to unlock the true advantages and how to reap them. Speakers from the hugely successful Klarna, CJ and Button will explore how brands can best expand customer reach and maximise growth through expanding their partnerships.

You also don’t want to miss out on the revelation of the new customer expectations for exploring, shopping and paying for purchases that brands need to be thinking about now, and how these are impacting brands’ UX sites.

If you’re feeling slightly overwhelmed by new concepts, perhaps ‘content commerce’ and, of course, ‘the metaverse’, the agenda focuses on providing the answers to any questions you may have about how to utilise these platforms, plus some examples of experiences which will help you shape future strategies.

Brands in particular do not want to miss out on this agenda – Forbes, Tipser, Farfetch, Lovehoney, BOLT and Klarna (to name a few) are already on the guest list and the rest are selling quickly as we approach the event.

PI LIVE Advanced will be taking place on the 26th of April at New World Stages in New York. For the full agenda, check out the website, and secure your tickets if you haven’t already.

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That’s why PI LIVE’s first tentative foray into the US market centres around just that: providing the best experience. We have taken the time to carefully curate an agenda that aims to hit the epicentre of what it means to be a brand working in the partnership marketing industry today. We aim to get to the very bottom of the challenges faced, the daily quandaries, and provide delegates with a fresh perspective on the disruptions that the coming years will bring, as well as how to get ahead of the rest. 

The aim of our agenda is to flip the script and bring disparate ends of the industry closer together, as with this broadening landscape, there is nowhere to hide when trying to create a holistic marketing strategy.

Success means something different to everyone, and that’s exemplified by the diverse topics that are represented at the show. From the diversification of partner strategies to brand value and customer experience, the ten sessions aim to give a one-day crash course on what’s happening and how to problem solve (in real-time!), plus the ‘ones to watch’ for 2022. 

A sneak peek of a session that will be featured at the show is below.

The Broadening Landscape of Partnerships

There seem to be an endless plethora of opportunities for retailers and brands to expand their traditional affiliate programmes to search for new engaged audiences elsewhere. With ‘Affiliate vs Partnerships’ being widely regarded as an irrelevant conversation and any relationship based on performance metrics able to drive ROI for brands, the world is their oyster.

So, the real question seems to be: how are smart marketers going to look at advertising levers in relation to each other, and truly view these opportunities holistically? With these new partnerships, what other parts of the funnel could be explored more broadly?

Contributors to this interesting debate include experts from DTC and brand; GaYoung Lee, Affiliate Lead at HelloFresh, and Elizabeth Hoover, Performance Marketing Manager at FreePeople.

PI LIVE Advanced will be taking place on the 26th of April at New World Stages in New York. For the full agenda, check out the website.

Brands that will be in attendance include Forbes, Tipser, Ly.st, BOLT, Klarna, Stylight, Lovehoney and Farfetch. The remaining tickets are selling fast.

The post A Fresh Perspective: The Agenda for PI LIVE Advanced Announced appeared first on PerformanceIN.

The boutique event on April 26 2022 is aimed at senior stakeholders within the community and will be the first affiliate network and SaaS agnostic partner and performance marketing conference in the USA, aimed exclusively at e-commerce led retailers and brands looking to optimise their partner marketing.

Matthew Wood, Founder of PI LIVE adds: ‘‘Our research concluded that the performance marketing community in the US were eager for a fresh alternative. We are therefore excited to be bringing our vast industry experience and understanding to bring the community together once again. Importantly in a relaxed ‘quality over quantity environment’.”

The new advanced version of PI LIVE Show is being founded on three principles under the umbrella of the key mission: helping you to ‘Build Profitable Partnerships’.

Hyper-relevant to you

The day’s content will be carefully curated to ensure it will be hyper-relevant to you, with a balance of visionary thinking, future-gazing, best practice strategy and industry debate to keep your mind racing and notepad bulging.

You will discover quality networking opportunities with high-calibre peers in a relaxed environment, enabling you to share your challenges and experiences.

For it’s first year the conference will be boutique in nature, with just 300 delegates – many of whom will be carefully hand-picked – to join for a day of learning and an evening of fantastic networking.

Advanced brand-led content

The conference will provide advanced brand-led content and dive into high-level optimisation including funnel placement and attribution strategy, customer journey and lifetime value analysis, using performance for retention, the evolution of partner marketing and so much more.

A key theme will be to discover strategies that enable retailers to adopt performance and partner marketing principles whilst keeping costs down and profits up.

Through a combination of techniques from technology integration and smart programme management, delegates will walk away with several strategies that can either be instantly adopted or integrated over time to optimise return on investment.

Connections that count

You’ll find connections that count – technology partners and publishers that can make a real difference to the performance of your affiliate programme. Connect via the event app and either strengthen or ignite your partnership.

Whilst in New York, delegates will be able to continue the networking at the included evening drinks reception.

Backed by the partner and performance marketing industry

The team is honoured to welcome five leading performance marketing companies as Platinum partners, with CJ, Honey, Impact, Rakuten Advertising and Partnerize taking prime positions.

The launch of the first edition of the Influencer Marketing Show in the USA will take place the very next day, meaning delegates can extend their stay to discover how influencer marketing can be successfully adopted to drive brand recognition, loyalty and additional incremental sales.

Tickets for PI LIVE Advanced will be strictly limited and available to purchase in early 2022.  Please sign up to our newsletter and you’ll be the first to know when they are available.

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