The Streamline acquisition is Acceleration Partners’ first since partnering with Mountaingate Capital to create a leading platform business focused on global partner marketing solutions.

“We’ve had a strong relationship with Streamline for years and greatly admire what Jon and his team have built,” said Robert Glazer, founder and CEO of Acceleration Partners. “We are thrilled to be combining our forces to offer leading brands expanded senior-level strategy, increased global coverage, proprietary technology-enabled solutions, and the highest standard of affiliate and partner marketing program management.”

Acceleration Partners’ global affiliate marketing expertise and resources combined with Streamline Marketing’s strong data analytics and loyal customer base will allow both agencies to increase their capabilities and drive more value for clients. 

“We are excited to be joining forces with Acceleration Partners. With our approach to client services, affiliate program management and company culture being so aligned, we could not envision a more ideal partnership fit,” said Jon Claydon, founder and CEO of Streamline Marketing. “Together, our teams will enhance our existing client platforms and provide each other with a wealth of knowledge, resources and support as we transition into a new phase of global growth and better partner marketing.”

The acquisition of Streamline will allow Acceleration Partners to expand and strengthen its position as one of the leaders in the affiliate and partner marketing industry, and provide clients with premium services with a heavy emphasis on strategy, customization, global coverage and diverse partnerships.

All Streamline employees have joined Acceleration Partners as of January 1, 2021. Combined, the company will now have a 200-person team and a significant hub in Seattle, expanding its presence on the West Coast.

Acceleration Partners was advised by the law firm Brownstein Hyatt Farber Schreck, LLP. Streamline was advised by the Garros Group.

The terms of the deal were not disclosed.

The post Acceleration Partners Acquires Streamline to Bolster US Arm appeared first on PerformanceIN.

Cementing the success of the initial trial, last month saw Awin awarded Best Affiliate Network at the International Performance Marketing Awards, recognising the dedicated level of support and expertise offered to the network’s partners during this tumultuous year.

The company is structuring its teams to ensure full service is not only maintained during this pilot phase but enhanced through optimised internal collaboration and embracing the agile approach that employees have so ably demonstrated throughout the disruption of 2020.

Offices Repurposed

With this move to a more flexible way of working, the business is repurposing its offices to provide an environment that better fosters collaboration and innovation.

Work-Life Balance

The move provides the team at Awin the opportunity to rebalance work with family and additional learning opportunities.

Commenting on the move, Adam Ross, Awin Chief Operating Officer said,

“With staff wellbeing at the forefront of our minds, we have been experimenting with a more modern approach to work focusing entirely on outcomes rather than the more traditional input measurement. The 4 day week is the culmination of this and offers Awin staff the opportunity to spend time with family, focus on a passion or engage in additional learning so that the time they do spend at work is the most productive it can be. Using a mixture of technology, teams in multiple time zones, and an agile mentality we will do this while maintaining our usual service.”

Adam Ross, COO Awin.

The post Awin Moves to 4-Day Working Week appeared first on PerformanceIN.

With many businesses involved in affiliate marketing reporting bumper performance across the year as well as significant peak season, Black Friday growth, it also gives the UK Affiliates and Partnerships Group an opportunity to take stock and prioritise work that could help drive additional spend next year.

The survey marks the first time the UK IAB Affiliates & Partnerships Group has collaborated with another local IAB to create a multi-national view on the affiliate channel. The Australian Affiliate Marketing Working Group has just closed its third annual survey with results expected in January. The UK data will be collated alongside that from Australia. By running a survey concurrently with the Australian affiliates group, brands eyeing future international expansion will be able to see what commonalities exist between the two markets.

The questionnaire also seeks to understand how the events of 2020 have impacted affiliate marketing spend in the UK while attempting to understand what challenges and barriers the industry faces.

GroupM, WPP’s media buying agency, anticipates digital marketing will grow globally by around 8% in 2020 despite the overall drop in advertising budgets. With digital spend expected to surge again in 2021 by almost a quarter, it is an important time to understand how important performance marketing channels are in delivering that growth next year.

In light of this expected increase and with e-commerce sales surging by 40% in 2020, the survey asks what barriers exist that stop brands investing more in the affiliate channel. The results will be used to inform future projects of the Affiliates and Partnerships Group in the UK. Other areas covered in the survey include tracking, the affiliate mix on affiliate programmes, attribution and what issues are important as we enter 2021.

For the first 50 completed surveys, the UK IAB will make a donation to the Trussell Trust which is working to stop UK hunger and poverty. Every completed survey will also be entered into a draw to win a £50 Not on the High Street voucher, donated by Awin.

The survey, which takes no more than ten minutes to complete, is open to all brands and agencies and closes next week. It’s supported by all members of the Affiliate and Partnerships Group including Acceleration Partners, Awin, Impact, Optimise Media, Partnerize and Rakuten Advertising.

Recently the IAB published a quick guide to what to expect from the affiliate channel in 2021 alongside some new case studies demonstrating the success of the channel to their wider digital audience.

The post IAB Launches First Affiliate Survey appeared first on PerformanceIN.

Here we will aim to guide you on the must haves to diversify from this.

Therefore Let’s focus on three key areas: Ensuring you have the right publisher mix, maximising geography from local to global, and really thinking about what partnership success looks like (win-win-win):

1.The Publisher Mix

Start by answering some questions. Who is the end customer?  What do they like? Where do they shop? Where do they go online?  Which consumers are more valuable? That should in turn help you understand which partners to approach, and broaden your perspective from the traditional affiliates that everyone else works with to be more creative.

Many brands find themselves stuck with a partner contribution like the example here.   It takes time, resource and expertise to understand the brand and find new, valuable partnerships. Brands need a partner development expert working with them to find success. The broad brush of traditional publisher development doesn’t cut it anymore. 

HS: “Every business knows that to be reliant on one revenue stream is risky; this is no different when considering your partnerships. If 80% of your revenue is coming through a handful of partners, it is high risk. Don’t wrongly assume we’re recommending reducing activity with top partners (usually cashback and voucher). The opposite is true; continue building relationships and value with these partnerships, but in addition build relationships with new partners and spread the risk. That’s just good business sense.” 

“Your customers have a broad range of interests, by discovering new partnerships you can target prospect customers that your existing partners are not yet reaching, unlocking new revenue in the process.”

To build on the point of diversification = it is also equally important to match brand to environment from a contextual point of view. Think Horses for Courses:

SA: “On brand partnerships- match the products to the audience environment. The right horse for the right course. The visual below is of course no way exhaustive, but it should set the scene on getting the right environment and context for the right product and/or offering”

SA: “Association and positioning is critical. Like any media buy context is king. For example, you are selling high fashion, do you really think you want your Luxury bag to be alongside a restaurant 2 for 1? Also don’t ignore the opportunity of brand awareness/tenancies. WIth the push of ROI across the board, it is easy to take actions to diminish the brand value. Think about how the affiliate channel can drive incrementality for the brand, far beyond just claiming the shorter-term 30-day attributed conversion. INvesting now will yield results and sustainability down the line”

2. Planning Locally & Globally

Two of the key trends of the pandemic in particular are the penchant for supporting local, and the removal of geography (essentially accessing a global customer base). Both represent exciting partnership opportunities:

Tap into local searches, and maximise the global commerce opportunity

SA: “Locale is so important, particularly now. Tap into the resonance. So important. Hyperlocal. Google are now charging for local listings, so if ever there was a time to wake up and realise how proximity is important – then it is surely now According to site Small Business.co.uk, 41% of people are more likely to trust local businesses- so make the most of this!”

HS: “In today’s online marketplace, there are no country borders. Your customers are from all over the world. Analysing your affiliate programme from a customer-centric view is vital.  If you only find partnerships from where you are based, this limits your opportunity and growth.  If your customers are from the US, China, or Italy, you can expand your programme by finding partners in these countries who are already engaging with your prospect customers.  

In short – get it right, the mix in one country/region/locale , then scale etc for the nextmarket (e.g. a playbook, or a franchisable model of success if dealing with multiple stakeholders on the ground in each market)

3. Win-Win is not enough – think WIN WIN WIN

In case you missed it, we’re bringing the success back round to the end consumer. That is the real benchmark for ‘the win.’

HS: “Looking at this from the end consumer perspective is simple, yet powerful.  As an industry, we’ve traditionally looked at it the wrong way round – Brand – Affiliate Partner – End Customer, when it should start with the end customer. To do this well, your partner development team/individual needs to get under the skin of your brand, understand your customers, products, culture and discover new partnerships that will appeal to your target market. The days of the Publisher Development working broadly across partners is over.  To be successful, each brand needs a bespoke, targeted approach.  I can see Partner Development teams outpacing account management teams as this approach becomes more and more successful.”

SA: “Respectfully, thinking your customers are similar is not enough. Because after all, if they are, they are probably aware of you anyway. Don’t you owe it to yourself to unlock new audiences? I cite the example of Kayak/First Choice in my inbox last Black Friday. The epitome of Win-Win-Win. Kayak are happy because they are the publisher monetising their database, First Choice are Happy as they are partnering with an ‘objective’ comparison site (gives them a subliminal edge), and I am of course happy (which is most important as the prospective customer) as I feel I have unlocked something of value as a Kayak subscriber”

How to recreate the Win x3? A couple more bits:

1. Get to know and love the key brand moments of your partners. e.g: I implore the event calendar. Where the win win win comes in.
2. Furthermore, Agency navigation secures partnership success. Be sure to work with this for the greater comms plan. Do not go against the grain of the communication message, work with it for true long term growth.
3. Creative execution and meaningful imagery are key. Too many cooks can spoil the broth, however, the danger of any partnership with the conflation of two messaging tactics. Whether Big brand or small, the buyers’ mindset is focussed on the product and what it does for them at that time, so the imagery and messaging is key. It is a marketing 101 – but so often we see the proposition get diluted and ultimately lost through stock imagery or worse no imagery on the partner site. Then what?

Always Come Back to this Central Point – The Customer

Those brands finding success and growth in affiliate marketing are committing the time, resource and expertise to discovering, onboarding and activating new partnerships.  Whilst at the same time optimising existing partnerships. This is leading to substantial, and more importantly, incremental growth. 

Final point: partnership marketing is about an area of a market or customer base that you’re interested in selling to, by collaborating with a business who has that relationship with said target. So tap into their knowledge of their audience to help talk the language of their customers. Whether it be local or global, aligning your product and offer with the key environment will only serve to deliver sales in both the shorter and longer term.

About the Authors

Helen is the Managing Director for Acceleration Partners across EMEA and APAC. She has over 18 years of experience in the digital marketing sector working for high-growth companies. Helen previously served as Managing Director at affilinet, one of the largest European affiliate marketing networks and on the digital marketing team at Sky PLC. In her spare time she likes to cycle up and down hills and support her home football club, Norwich City.

Simon Akers is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers. Simon has been a contributor to PerformanceIn and the digital press over the last few years, documenting his experiences from over a decade working delivering demand gen and performance campaigns to some of the UK & world’s leading brands.

The post The Three Irrefutable Laws of Publisher Partnerships in 2021 appeared first on PerformanceIN.

RevLifter winners of three awards at last nights International Awards for their work with AT&T, CJ Affiliate, Awin and Mobiles.co.uk is on track to almost treble its YoY revenue in 2020, after continuing to serve new and existing customers with an unrivalled depth of personalisation across customer deals and promotions.

Clients including retailers Harvey Nichols, Very, HP, Currys PC World and The Hut Group, along with telecoms providers AT&T, BT Broadband and EE, use RevLifter to eradicate the wastage associated with blanket promotions and instead offer real-time, hyper-personalised deals that drive up basket value and encourage higher spend per customer.

RevLifter is positioning itself to take advantage of a rapid acceleration in the shift to online as a result of the COVID-19 pandemic. According to Validify, the independent platform helping consumer brands to source, evaluate and manage the procurement of technology solutions into their businesses, RevLifter’s addressable market has increased in size by 50% in the past six months.

The global e-commerce market is now worth approximately $3 trillion having experienced steady YoY growth of 15-20% in the last decade. But, at the height of the pandemic, online’s share of revenue jumped to 60% and remains at 40% even after stores reopened. According to new data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years.

Turning loss leading discounts into strategic initiatives

In such an accelerated market, RevLifter’s customers are reconfiguring how they view deals and incentives and using the likes of Black Friday and Christmas to turn promotions from ‘loss leading discounts’ to profitable and strategic marketing imperatives.  

Harvey Nichols, synonymous with high-end luxury and personalised shopping, used RevLifter to engage its VIP customers in multiple markets and languages. The retailer achieved a conversion rate 8x higher than their on-site average and a 41% increase in average order value compared to the on-site average.

Carolina Paradas, Global Senior Affiliate & CLO Manager at Harvey Nichols, said: “RevLifter had the sensitive touch we needed. We were able to significantly increase our conversion rate and average order value across our targeted growth markets, including the United States, Japan and Korea. We are so thrilled with the success that we are rolling out further plans for the partnership.”

Co-founder and CEO Simon Bird said: “We’re delighted to welcome both Gresham House Ventures and Maven Capital Partners into the RevLifter fold. Knowing we have their belief is an amazing validation of our vision. We’ll be using the investment to capitalise on our leadership position in this market and continue our rapid expansion into new markets. The US currently accounts for about 60% of our revenues but there’s growing demand that we’re primed to meet across EMEA and APAC in particular.” 

Shaking up basket abandonment

Co-founder and Chief Product Officer Ryan Kliszat said: “We’re already in retail and telecoms but we see an opportunity to break into new industries such as finance and utilities. Our clients tell us they love the ongoing improvements we’ve made to our product and capability this year. This fundraise will help us accelerate plans for further new features, including a product that will bring our game-changing AI deal personalisation treatment to a ‘basket abandonment emails’ market in need of a shake-up. We’ll also bring innovation to push notifications, product recommendations and deal personalisation across the whole e-commerce journey. There’ll be more we can reveal at a later date.”   

Investors Maven Capital Partners and Gresham House Ventures believe the company are perfectly positioned to scale.

Investment Director at Maven Capital Partners, Alexander Sleigh, said: “We’re delighted to support RevLifter at this exciting stage of its journey. The surge in online that we’re all seeing as a result of the Covid-19 pandemic, brings with it increasing customer demands and expectations. The quality of personalised experience that brands need to deliver to customers has never been more important.”

Investment Director at Gresham House Ventures, Thomas Makey, said: “We’re really excited to be teaming up with RevLifter, which we believe is perfectly positioned to capitalise on the most pressing trends and challenges facing online retailers. The management team at Revlifter has been focused and strategic in evolving its personalised deals platform and, we believe that it now has a fantastic opportunity to solidify its position as an important partner for any consumer-facing e-commerce business.”

The post RevLifter Raise £3.3 Million to Scale Personalised Offers Globally appeared first on PerformanceIN.

We encouraged those celebrating at home or with their teams from across the globe to get in on the action, dressing up in their finest and raising a glass of bubbles to celebrate the advancement of the performance marketing industry has made in a very challenging year.

“Team creativity shone through”

This year’s IPMAs featured a total of 27 categories with world-class work presented to our amazing panel of industry experts. They debated at length the objectives, strategy, execution and results of each entry before deciding upon the final shortlisted companies competing for the top prizes.

Founder Matthew Wood, who kicked things off with a welcome speech, commented:

“This year, more than ever the collaboration between the industry really shone through. COVID has not only affected the events industry but that of retail too – accelerating their digital and eCommerce transformation strategies… As an industry we have an uncanny ability to develop technology and add value to our partners, influencing and converting consumers at critical points within the shopping journey – and that’s something I believe will only accelerate over the coming months.”

This year’s IPMAs was sponsored, for the third year in a row, long-standing friends of the awards, advanced store. We even had a few words from our, head of marketing international, Izabela Zieba. A huge thank you to all the sponsors and the worthy winners. 

For a full overview of all the winners, download the official Book of the Night, featuring breakdowns into each category with judges insights and more.

The Winners

Regional Awards

• Best Managed Affiliate Programme – APAC – Swarovski and Acceleration Partners: Accelerating Growth in APAC
• Best Managed Affiliate Programme – USA – Impact and DMi Partners for Rastelli’s
• Best Managed Affiliate Programme – Western Europe – Optimise Media for Confused.com
• Best Performance Marketing Campaign – APAC – Farfetch and Partnerize
• Best Performance Marketing Campaign – LATAM – Grupo Xcaret
• Best Performance Marketing Campaign – USA – RevLifter and CJ Affiliate for AT&T: Keeping the US Connected
• Best Performance Marketing Campaign – Western Europe – RevLifter and Awin and Mobiles.co.uk: A Sustainable Cyber Week

Vertical Awards

• Best Content Marketing Campaign – Awin for Nike: Sneakerheads and Stories 
• Best Incentive Partner Campaign or Strategy – Rakuten Advertising and American Express Australia
• Best Influencer Marketing Campaign – Awin for Etsy
• Best Integrated Performance Marketing Campaign – Lovehoney in Partnership with Webgains
• Best Paid Search Campaign – ForwardPMX for Tommy Hilfiger: Success Beyond Search
• Best Paid Social Campaign – Rakuten Advertising for Molton Brown: Innovation and Data-Led Learning Leads to 160% ROAS Growth
• Best Partnership – Awin for tastecard: In-In is the New Out-Out
• Best Programme Launch or Relaunch – Neo Media World: Disney+ Affiliate Program Launch
• Best Use of Data – ForwardPMX for Tommy Hilfiger: Success Beyond Search
• Best Use of Programmatic – Rakuten Advertising and Liberty London: Programmatic and Team Expertise Exceed Incremental ROAS Target
• Most Effective Direct to Consumer Campaign or Strategy – DMi Partners: Meating Demand

Global Industry Awards

• Best Finance Campaign – Oban International & AXA-Global Healthcare
• Best Retail and E-Commerce Campaign – NMPi by Incubeta for Superdrug: A Cut Above the Competition
• Best Technology & Telecoms Campaign – RevLifter, CJ Affiliate and AT&T: Keeping the US Connected
• Best Travel, Leisure and Lifestyle Campaign – All Inclusive Marketing for Extended Stay America: Growing Travel Affiliate Program During Global Pandemic

Technology, Team & Agency Awards

• Best Affiliate Network – Awin
• Best Agency – Acceleration Partners
• Best SaaS Platform – Partnerize Partnership Automation Platform
• Best Team in Performance Marketing – Awin: Access Team Help Grow Tomorrow’s Brands Today
• Best Technology – Impact Partnership Cloud

On behalf of the International Performance Marketing Awards, advanced store and PerformanceIN, a huge congratulations to the winners and shortlisted companies. Thank you to our sponsors and to everyone that joined us. We look forward to welcoming you back in 2021!

Download the book of the night.

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We plan to host a relaxed and informal session and everyone is welcome to attend. This year in particular has highlighted how important it is for us to all keep learning and improving when it comes to making our working environments more inclusive. It isn’t something that should just be left to the People Team or HR department to initiate. So whilst we’ll be kicking off with a fireside chat we really want to encourage an open forum to ask questions on the three topics we’ve picked out to discuss.

What areas of D&I are you planning to focus the webinar on?

Turn the Talk was delighted to be a Media Partner of PI Live Global in October, and I personally had the privilege of hosting the panel discussion discussing DE&I, more specifically looking at what goals businesses should set for the next 12 months. It was a great opportunity to hear a mixture of ideas and perspectives, and moreover it was fantastic to see such a turnout to the session. 

Following the session Turn the Talk was approached by a number of people who wanted the opportunity to hear and learn more about topics which had been briefly touched upon in the PI Live panel; recruitment, unconscious bias and of course, what Turn the Talk targeted our resources into last year, public speaking empowerment. These are the three main areas we’ve chosen to pick out for the webinar discussion. 

One of our priorities has always been to provide free and accessible resources to everyone. Last year this took the form of a free face to face workshop, but obviously this isn’t something we can do this year! So the webinar will take its place.

Can you tell us a bit more about Project 23, whom you’ve teamed up with for the session?

We’re delighted to welcome Gary Rayneau, co-founder of Project 23 to share his views and answer questions. Project 23 is an organisation that helps its clients create diverse and inclusive cultures. Driven by the fundamental belief that a culture of equality and belonging drives performance.

Gary helps translate good intentions and ideas into action and sustainable change. Combining this drive with a passion for detail, process and all what others might consider the ‘boring but important’ stuff. Gary enables companies to realise the value and importance of difference – all with a calm, logical yet punchy approach. 

Gary co-founded Project 23 in 2018 following a 17 year career in advertising and media so it’s going to be great to hear from someone that has both expertise in D&I consultancy and an appreciation of the challenges that the online advertising and marketing industry faces.

And finally, what are the all-important details for those wishing to attend?

The session will be at 15:00 GMT on Thursday 3rd December 2020. 

It’s free and open to anyone who registers. We’ll kick off with a fireside chat between Sophie Parry-Billings, co-founder of Turn the Talk / Associate Director, Marketing (EMEA) at Acceleration Partners and Gary Rayneau Co-Founder of Project 23. 

We’ll be welcoming questions throughout, alternatively you can email turnthetalk@outlook.com ahead of the session with any questions you’d like to chat about.

Sign up to register your place

The post Turn the Talk to Host Diversity and Inclusivity Webinar appeared first on PerformanceIN.

The move coincides with Awin’s new proposition aimed at small and micro-SME businesses known as Awin Access. Awin Access offers businesses operating on this self-managed tier the ability to launch a programme for free with low license and operational costs as well as a short minimum term of 3 months.

Michelle O’Sullivan, Business Development Director, UK explains:

“Awin Access has been hugely successful, helping small and newly launched businesses to take their first steps into affiliate marketing, unlocking the substantial growth it can bring. We have already helped drive over £14m in sales revenue for the UK alone. Being welcomed into the Shopify’s ecosystem Network made sense as the next natural step due to the match of the exact audience Awin Access is designed to support and nurture. Shopify is going from strength to strength and, as the largest ecommerce platform, has an impressive customer portfolio of thriving businesses who can increase their traffic and sales by launching an affiliate programme. By paying out to referring websites only when sales are achieved all businesses should consider adding this type of no risk activity to their marketing mix.”

Commercially the offering is keenly priced with free set-up, one month free (thereafter £75 +VAT) with an override fee of 30%.

The post Awin Embraces the Shopify ecosystem to Further Micro-SME Reach appeared first on PerformanceIN.

The new Agency Certification Program recognizes agency partners based on both the completion of platform training and demonstrated prowess using the SaaS solution to grow partnership revenues and profits for leading brands. The Silver, Gold, Diamond, or Platinum status reflects the level of advanced training an agency completes, as well as the number of client engagements in which they utilize the platform. Agencies that successfully deploy the Partnerize Partnership Automation Platform across more clients achieve higher levels of recognition. 

In addition to program certification, agency members receive preferred technical support and varying levels of co-marketing assistance that can include content development, co-sponsored events, and dedicated, named customer success support. 
 
Partnerize will be announcing certified agencies throughout 2020. 

“As providers of word-class technology, Partnerize recognizes that great software works best when it is in the hands of highly strategic and experienced management teams,” said Anshu Khurana, SVP and head of partnerships at Partnerize; “The agencies in our program are committed to this combination of proven expert teams empowered by the insights and data that Partnerize is uniquely able to provide.” 

“This agency recognition and certification program will help clients identify and engage with consultative marketing resources to accelerate and optimize their partnership program growth,” commented Animesh Kumar, CEO of Neo Media World, Singapore.

“Partnerize’s Partnership Automation Platform gives our experts the tools they need to deliver smart, creative partnership programs that deliver the best possible results.”

The post Partnerize Releases New Global Agency Certification Program appeared first on PerformanceIN.

Taboola has announced the launch of a new global partner programme designed to empower brands and advertising professionals with the knowledge needed to increase customer acquisition, platform adoption, and campaign success.

Known as Taboola PRO, the programme has already been held with advertising agencies in the UK, as well as in Israel and India, and will kick off in the US in the coming months.

“We are excited to be the first in the region to enter Taboola’s partner program. We have been working with Taboola for over a year now and are able to deliver best-in-class native advertising services to our clients across the globe. We can aim to provide long term content solutions with incredible support, training, and advice from team Taboola,” Tanja Bauer, senior sales & marketing manager at Purpur Media, of Austria, said on their experience going through the programme experience.

“Being a part of Taboola Pro has enlightened our eyes and has made a great contribution to us in the professional field,” said Ofir Morag, user acquisition marketing manager at Playtika Israel. 

“It was both an educational and fun experience which is the perfect balance to learn and retain information!”

Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetisation and engagement. The company is headquartered in New York City with offices in 18 cities worldwide.

“The session provided us with even deeper insights and learnings that will strengthen our expertise in Native Advertising in the long term. We can transfer this added value seamlessly into the client experience and thus further drive the success of our clients,” David Said, head of native advertising at Resolution Media (an Omnicom Media Group Company) added.

The post Taboola Launches New Global Partner Programme for Advertisers appeared first on PerformanceIN.