Global commerce content platform Skimlinks has extended its publisher portfolio in Asia-Pacific (APAC) with additions including Pedestrian Group, Yahoo! Australia and South China Morning Post — in wake of new partners with affiliate networks in the region.
The high-profile signings come amidst a major growth period for the commerce content platform. Skimlinks recently announced partnerships with Commission Factory and Involve Asia last year, which gave advertisers access to a quality editorial content network of publishers that spans the globe.
New solutions have also been released for Skimlinks’ platform in the past 12 months, including a first-to-market solution to automatically monetize AMP articles and an editorial network, which can produce commerce content articles for publishers that don’t have the resources to scale their own commerce strategy from scratch. The editorial network has seen early success in APAC, with plans to produce 250 articles per quarter for clients.
The company has confirmed further plans to increase headcount in the region with three more roles in Sydney and Kuala Lumpur.
“We have put a real focus on helping publishers across APAC scale commerce content into a meaningful source of revenue for their businesses,” said Skimlinks CEO Sebastien Blanc; “We’re delighted to add Pedestrian Group, Yahoo! Australia, and SCMP Magazines Limited to the portfolio of clients in the region we’re helping scale commerce revenue.”
“Skimlinks’ growth in APAC was fantastic last year, and we’re keen to capitalize on our momentum. We’ve been able to work with publishers on their domestic commerce content strategies, but also help them establish partnerships with international brands too. The expertise we’ve gained working with 60,000 publishers around the world has given our team the insights and best practices to help publishers everywhere scale commerce into a meaningful stream of revenue,” Blanc concluded.
