James Addlestone INside Performance Marketing Tue, 26 Apr 2022 11:32:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 WTF is a Performance Brand? https://performancein.com/news/2022/04/26/wtf-is-a-performance-brand/?utm_source=rss&utm_medium=rss&utm_campaign=wtf-is-a-performance-brand Tue, 26 Apr 2022 11:29:35 +0000 https://performancein.com/?p=67529 Performance brands are able to increase spend on driving sales overnight whilst simultaneously helping the brand grow overtime. They put their vision, mission and values at the heart of everything they do, including ‘performance marketing’, and don’t settle for nebulous brand building, but they measure its short-term and long-term impact. Read more from James Addlestone [...]

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]]> Performance brands are able to increase spend on driving sales overnight whilst simultaneously helping the brand grow overtime. They put their vision, mission and values at the heart of everything they do, including ‘performance marketing’, and don’t settle for nebulous brand building, but they measure its short-term and long-term impact.

Read more from James Addlestone here…

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]]> The Arising Issue of Proper Attribution https://performancein.com/news/2022/02/09/the-arising-issue-of-proper-attribution/?utm_source=rss&utm_medium=rss&utm_campaign=the-arising-issue-of-proper-attribution Wed, 09 Feb 2022 14:07:29 +0000 https://performancein.com/?p=66750 Correct, proper attribution is of paramount importance. It is a conversation that has been going on for a long time, but many still feel as if there is no known solution. Here to simplify the attribution conversation is James Addlestone. Does it all just come down to ROI? MEMBER EXCLUSIVE Become a free member for [...]

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]]> Correct, proper attribution is of paramount importance. It is a conversation that has been going on for a long time, but many still feel as if there is no known solution. Here to simplify the attribution conversation is James Addlestone. Does it all just come down to ROI?

MEMBER EXCLUSIVE

Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each Thursday.

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