Yusuf Muhammad INside Performance Marketing Mon, 08 Nov 2021 10:41:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 Don’t be a Creeper! How to Find the Sweet Spot of Personalisation https://performancein.com/news/2021/10/06/dont-be-a-creeper-how-to-find-the-sweet-spot-of-personalisation/?utm_source=rss&utm_medium=rss&utm_campaign=dont-be-a-creeper-how-to-find-the-sweet-spot-of-personalisation Wed, 06 Oct 2021 09:00:39 +0000 https://performancein.com/?p=65047 We’ve all had that moment when we have been talking about something with a friend and a few days later it appears on our screen - suddenly we’re convinced our tech is listening to us. It’s not a feeling that brands want to evoke in their customers.

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