The PMI: London Podcast – Episode 1

The first of three special PMI: London Podcasts is available to listen.

Primed for those that want to get closer to the event and some of the key talking points and features of the agenda, the Podcast will be running for three episodes from today, through until the week before things kick off on October 25 at the Westminster Park Plaza.

This edition features an interview with Nick Cristal of performance marketing agency Maxus – the group’s performance business director – who seeks to justify his opinions on affiliate marketing being dead as well as where it fits in a multi-channel world. 

Also featuring in episode 1, Kaizen’s MD Pete Campbell offers a teaser for his session – Opening Your Data for the Next Generation of Searchers – while offering his two cents on SEO’s publicity issues and the ‘hype factor’ surrounding voice search.

As this is the very first PMI Podcast, we would love your feedback. Please email content@performancein.com with any suggestions, pointers or words of praise… 

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Wavemaker Precision

Wavemaker Precision Performance media is evolving – data and technology are changing the game, transparency and accountability are crucial, heritage costs models are out-dated and there are clear disconnects within media in an increasingly connected world. Wavemaker Precision delivers a future proofed, specialist, results driven media solution  through a unique approach built on three core pillars – integration, innovation and remuneration. We apply an approach which...

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