Sam Holt INside Performance Marketing Wed, 29 Jun 2022 10:59:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 Performance Marketing in the Platform World; 3 Imperatives For Success https://performancein.com/news/2022/06/29/performance-marketing-in-the-platform-world-3-imperatives-for-success/?utm_source=rss&utm_medium=rss&utm_campaign=performance-marketing-in-the-platform-world-3-imperatives-for-success Wed, 29 Jun 2022 08:48:00 +0000 https://performancein.com/?p=68015 “Those advertisers who can articulate and implement a robust measurement framework, have a mid-term view on automation and the opportunities it brings and finally an approach to diversifying performance media spend that enables a sustainable and future-proof approach to marketing are those that will win in the Platform World…” Find out more in this piece, [...]

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]]> “Those advertisers who can articulate and implement a robust measurement framework, have a mid-term view on automation and the opportunities it brings and finally an approach to diversifying performance media spend that enables a sustainable and future-proof approach to marketing are those that will win in the Platform World…”

Find out more in this piece, answering the burning question on every performance marketers’ lips.

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