The Arising Issue of Proper Attribution

Correct, proper attribution is of paramount importance. It is a conversation that has been going on for a long time, but many still feel as if there is no known solution. Here to simplify the attribution conversation is James Addlestone. Does it all just come down to ROI?

MEMBER EXCLUSIVE

Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each Thursday.

Related Articles

WTF Will Seller-Defined Audiences Do For Digital Advertising?

By Andrew Rosenman Posted

A Deep Dive into Scaling Influencer Relationships

By Niamh Butler-Walton Posted

Movers and Shakers: September 2022

By Niamh Butler-Walton Posted

How to, and How Not to Approach Brand Partnerships in the Recession

By Neve Fear-Smith Posted

Deep Dive: A Fresh Look at the Funnel

By Niamh Butler-Walton Posted

Movers and Shakers: August 2022

By Niamh Butler-Walton Posted