BrandVerity, a brand protection and marketing compliance solution that protects the world’s leading brands online, launched new features for location targeting to its industry-leading search monitoring solution. Brands and advertisers can now target and prioritize specific market segments with compliance monitoring and brand protection through new geo-targeted detection for any location on Google and Bing including over 240 countries and territories, 2,300 states and provinces, 50,000 cities, and 53,000 zip codes.
This new geographical targeting makes it easier for marketers to pinpoint specific paid search threats and take immediate action. This precision targeting is critical for marketers seeking solutions for global businesses models such as franchises, insurance companies, mortgage companies, and other businesses with high priority geo-specific markets (for example shared ride services).
This added targeting capability provides important functionality for users focused on addressing three common paid search monitoring needs:
- Affiliate Compliance
Enforce geo specific program rules and enable specific affiliates to participate in paid search advertising in some markets, but not other markets.
- Brand Protection
Prioritize high value cities, regions or other areas to ensure a consistent brand experience and to protect geo-targeted marketing spend.
- Competitive Intelligence
Gain competitive insights and focus on strategic goals for top geographies, ensuring optimal and localized ad placement.
“Our customers value the ability to further customize their compliance monitoring,” said Maura Newell, product lead for BrandVerity. “The addition of location targeting to the BrandVerity platform will give marketers the option for additional precision in their paid search monitoring and compliance programs.”
BrandVerity’s paid search and web compliance monitoring solution helps brands detect and manage infringements for performance marketers within the partnership channel. With BrandVerity’s paid search monitoring, marketers can effortlessly detect infringements and manage violations in order to maintain their brand integrity and protect marketing spend. For more information, please visit www.brandverity.com or email sales@brandverity.com.