Display Advertising In-App Advertising

What is in app advertising? What role will AI play in in-app advertising? What are the trends with in app advertising that could open up new opportunities for affiliates and brands? Bought programmatically or via manual insertion in app ads have become a fast growth element of the performance marketing channel offering everyone the option to spend budget with carefully selected mobile apps. Use of data, innovative ad format adoption and careful consideration of brand safety will all be considerations for successful campaign results.