Button has announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimised for conversions via Button in their Adjust dashboards.
The integration between Button and Adjust will provide brands with the visibility into all of their attribution data in one tool, including mobile performance data like clicks, installs and LTV. This will bring affiliate into the marketing fold as mutual customers of Button and Adjust can now gain a holistic understanding of the efficiency and performance of the app affiliate channel alongside all other channels of traffic.
“Now more than ever, brands have to make smarter investments with their marketing dollars. Button’s partnership with Adjust is offering marketers the confidence that they need to understand how affiliate, frequently cited as their most profitable channel, is performing in mobile,” said Michael Jaconi, co-founder and CEO of Button.
“We couldn’t be more proud to team up with Adjust, the global SaaS business that we’ve long admired. Together, Button and Adjust are mobile’s definitive growth engine helping marketers better understand the value that the affiliate channel is driving towards their business goals,” Jaconi added.
“Adjust and Button share a common vision for empowering data-driven marketers to succeed,” commented Andrey Kazakov, VP partnerships at Adjust.
“With the combined power of our best-in-class measurement and automation solutions, we are removing a lot of the manual work for marketers and freeing them to work smarter and maximise the impact of their mobile affiliate strategies.”
Button and Adjust have demonstrated an example of the partnership in action, working the global mobile marketplace Joom. Adjust unifies Joom’s performance data gathered across platforms, campaigns and apps, enabling its marketers to drill down deep into their campaign performance and maximise their ROI across multiple channels.
“Our mission is to let users shop for anything at the best prices possible,” added Andrey Zagoruiko, region owner, USA, at Joom.
“We could not be more excited to leverage this partnership between Button and Adjust—this will boost Joom’s user acquisition in the US to help more shoppers be able to purchase exactly what they need in the comfort of their homes,” he concluded.
