“Whilst the Measurability of Our Channel is One of its Core Strengths, I Think This Sometimes Works Against Trying to Plan More Innovative Campaigns…” – The Publisher Diaries

In the latest edition of the Publisher Diaries, TopCashback’s Jake Hodgkiss spoke to me about why he thinks the focus on measurability within our channel can hinder creativity and innovation, and how to see the best results when working with publishers…