Opinion

Using Measurement as a Catalyst for Change

11 Oct 22

Amazon Prime Day 2: This Time, It’s Personal

10 Oct 22

The Increasing Focus on Influencer Marketing from Affiliate Marketing Companies

06 Oct 22

How to Future-Proof Growth Through Customer Advocacy – in a Recession and Beyond

04 Oct 22

How Can Brands Adapt to Change and Embrace Publisher Diversity?

03 Oct 22

A Deep Dive into Scaling Influencer Relationships

29 Sep 22

Will You Be Planting Your Seed in the Meta Forest?

28 Sep 22

How to, and How Not to Approach Brand Partnerships in the Recession

15 Sep 22

How Integrated Partnerships Can Make Netflix Ads Revolutionary

14 Sep 22

Deep Dive: A Fresh Look at the Funnel

05 Sep 22

Unlocking ‘Virtuous Advertising’ with AI

01 Sep 22

Brands, This is Why You Need to Utilise All Publisher Types: Insight from the PMA Virtual Conference 2022

24 Aug 22

The Light at the End of the Funnel

22 Aug 22

How Regulatory Compliance Will Protect Your Brand in the Wild West of Programmatic and Affiliate Marketing

18 Aug 22

Rewards Programmes and Web 3 – Driving ‘Brand Valuable’ Behaviour and Loyalty

17 Aug 22

Why a Career in Partnership Marketing Makes Sense for Recent Graduates

16 Aug 22

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