Over the past five years, as a portfolio company of Centre Lane Partners, Perform [cb] has invested heavily in developing proprietary technologies that help marketers and affiliate partners scale their customer acquisition initiatives.
Since its inception as Clickbooth in 2002, the company which comprises of Perform[cb] Network and Perform[cb] Agency has achieved consistent growth via organic means and, more recently, a series of strategic acquisitions.
It is now trusted by numerous brands – including LendingTree, Freshly, and BET+ – to deliver consistent, quality customer acquisitions at high volumes through exclusive affiliate channels.
Erin Cigich, CEO of Perform[cb] said: “This partnership with Beringer Capital is an exciting milestone and is a testament to the hard work and passion our team of industry veterans has poured into the business.
“The performance marketing space is rapidly expanding and evolving, and we are confident in our ability to drive the industry forward. We believe that, with their expertise in digital marketing and advertising, Beringer is the ideal partner to help Perform[cb] bring further innovation and continuous momentum to the industry. We have enjoyed our partnership with Centre Lane Partners and appreciated their support of our journey.”
Beringer Capital has established a track record of partnering with companies in the marketing services industry, notably including media and events company Adweek, to unlock tangible value and drive lasting results. With expertise in digital marketing, technology, and customer experience, the Beringer Capital team seems well positioned to support the next phase of Perform[cb]’s growth.
Gil Ozir, Managing Partner of Beringer Capital said: “Perform[cb] has become a distinguished leader in the performance marketing space because of their groundbreaking technology and talented team.
“We are committed to providing the resources and support they need to expand their success, and we look forward to advancing the company’s vision of providing leading and emerging brands with accountable, transparent, and brand-safe opportunities to acquire customers at scale.”
Kenneth Lau, Managing Director of Centre Lane Partners concluded: “We are grateful to have partnered with the Perform[cb] management team. Under their leadership, the company has grown significantly. We are excited about all the opportunities ahead for Perform[cb] and their new partners.”
