Should B2B Brands Bother with TikTok? A Guide for Marketers Growing Their Social Presence

Sprout Social, who recently partnered with TikTok to integrate TikTok data into their social analyst tool, found that 45% of marketers are intending to focus on TikTok over the next 12 months. There has never been a better or more crucial time for B2B brands to utilise the tools at their disposal in order to produce the right content and maximise their business potential.

Since its birth TikTok has been providing brands with the power to connect with their consumers in new, exciting, and unfiltered ways by providing them with access into the underbelly of the brands they love. This has created new opportunities for brands to separate themselves from their competitors by lifting the veil and giving their audiences the content, they desire.

Here’s Sprout Social on how B2B brands can quickly and easily achieve TikTok success by looking at the tools and content they already have at their disposal to create viral worthy TikTok content, with direct impact on a brands bottom-line…