New Research Finds 75% of US and UK Consumers Are Not Comfortable Purchasing From Brands With Poor Data Ethics

Only 27% of consumers say they completely understand how their personal data is used by brands and companies to target them with advertising online. 89% of consumers say they would be more likely to spend money with a brand that makes a commitment to protecting their personal data online over one that doesn’t.

So, how can advertisers move forwards with these learnings in mind?