The webinar will take place on Wednesday 21st April at 3pm GMT/10am EST.
None of us are strangers to the recent and ever-evolving browser changes. Adapting tracking solutions is now a must for all cookie-based performance channels. It is difficult, however, to know exactly the right way to go about making these changes, and what exactly they mean for marketing.
Whether you have little understanding of the recent browser privacy changes including ITP, iOS14.5, IDFA or other browser restrictions, or you’re unsure of how to respond to them, you’re not alone. In fact, according to a recent IAB survey, 51% of UK marketers are still reliant on third-party cookies and one in five respondents don’t know what tracking methods they are using.
Good news: preparing for long-term success in a cookie-less world is easier than you think.
You’ll leave the session with knowledge of:
- The timeline of user-privacy changes in web browsers and mobile devices.
- How marketers and partners have been responding to restrictions and what changes we’ve seen in the past 12 months.
- Why 2021 is the year to address your partnership tracking and how to align with the inevitable move towards a cookie-less future.
You will hear from Partnerize’s Jonathan Butler, Principal Product Manager and Katie Spurkeland, Senior Product Marketing Manager.
Third-party tracking must crumb to an end, but to sweeten this content, Partnerize is sending 70 random attendees a giant cookie to mark the occasion. Get registered and keep an eye on your email to see if you’re one of the lucky few! If you have any questions, please do reach out to samantha.purcell@partnerize.com.
