Following the senior addition of Karol Smith as Cavai’s first ever Global Head of Advertiser Experience, leading conversational advertising cloud technology, Cavai, are delighted to be announcing the appointment of Ruben Sondaar as Sales Director in the Benelux region. Ruben brings a breadth of international sales experience from DPG, Yieldr and SpotX in digital and programmatic advertising. He is also closely involved with the IAB in the Netherlands. Having recently opened a new office in the Netherlands, Cavai plans to continue to help advertisers significantly improve the performance of online display thanks to conversational ads.

Captify announced that Fiona Salmon has been named Vice President of Partnerships, EMEA, charged with continuing to scale Captify’s first-party search data network. In this role, Salmon will lead Captify’s data partner acquisition business across Europe, Middle East and Australasia, with a focus on powering privacy-compliant data solutions whilst also aligning strategies to U.S. partnerships.

LAB Group has promoted Gemma Kane to the newly-created role of Group Marketing Manager following a period of significant growth within the business. Kane previously spent nearly two-and-a-half years in the client services and marketing teams at digital agency Reflect Digital, which was acquired by LAB Group in September 2019.

Merkle, a data-driven customer experience management company and part of Dentsu, has appointed Sam Taverner to the newly created role of EVP, Technology Services EMEA for Merkle and Dentsu’s customer experience management (CXM) Line of Business. In addition, Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the dual role of president, Merkle EMEA and leader of the dentsu CXM LoB in EMEA. Both of the latter appointments will take effect as of January.

Following on from this, Filter, a Merkle Company and in-house marketing partner to global brands announced the appointment of Todd Paris as CEO. This pivotal hire follows a transformational period focused on scaling and re-shaping the 30-year-old company, which led to Filter’s acquisition by Merkle in January 2019.

Dentsu International has appointed Keith Lippiatt as global chief operating officer for its customer experience management line of business. Lippiatt’s role is essential to the execution of business processes across all of dentsu’s CXM functions, working with the leaders across the business to support the implementation of integrated business life cycle activities.

1plusX, the predictive marketing and data management platform, has appointed René Plug as Chief Business Development Officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, while reinforcing key customer relationships worldwide.

Digilant, an omnichannel digital advertising services company has just announced Calvin Carr as its new Director of Paid Social. Based in New York City, Carr will be at the forefront of Digilant’s social team, offering strategic counsel on paid social campaigns. Carr will look to bring clients unique opportunities on emerging platforms such as TikTok, Twitch, Reddit and Snapchat. 

Laurence Parkes, CEO at Rufus Leonard, has been named Founder and Chair of BIMA’s new Digital Leaders’ Network. The BIMA Digital Leaders’ Network will meet regularly to explore key issues, find solutions and issue advice and guidance, with plans for a peer-group mentoring scheme in the near future.

Bazaarvoice has announced that it has appointed Ed Hill as Senior Vice President of EMEA. Hill, who brings over twenty years of experience from the cloud-based technology industry, will focus on executing the company strategy and accelerating growth in the company’s EMEA business and client base.

Email content@performancein.com if you’d like to feature yourself or a colleague in next month’s Movers & Shakers column.