Various digital project owners are searching for new ways of monetisation in the light of tightening privacy and compliance conditions and current market circumstances. To serve the rising demand, IT-company Admitad launches Monetize Network, a platform for monetisation of web-projects with a significant audience and traffic enabling them to boost revenue. In 2021, its beta version generated over seven million orders, which resulted in the total GMV of over $280 million.
A wide range of advertisers, vast variety of monetisation products, and lightning-fast technologies are the main advantages of the product. Moreover, Monetize Network solutions are immune to the impact of any upcoming regulatory changes in the data protection field.
“We keep improving our technology to stay ahead of the game. We develop solutions tailored to the needs of different customer segments, taking into consideration the specifics of their industries and business structures. The digital environment is generating more and more unique projects that are not fully compatible with standard products. Monetize Network is able to combine solutions adapting the monetisation processes to needs and strategies of our clients. We stay on the lookout for innovative ways to launch new revenue streams for platforms, digital projects, and apps,” – states Alexander Bachmann, founder and CEO of Admitad.
The platform includes a set of ready-made solutions for multiple client segments, including owners of content projects, forums, mobile applications, browsers and browser extensions, and other types of projects. The Monetize API will be introduced in mid-2022, enabling the clients to create their own custom monetisation products.
A manageable and transparent monetisation solution
Admitad has already invested more than $2 million in the development of Monetize Network and is planning to put an additional $1.5 million in its growth in 2022. The new platform has grown off Adgoal, which Admitad acquired in 2019, and developed further since. Due to the acquisition, Admitad now has a stronger position in the key markets of Europe, the United States, and Canada. At the same time, it allows the Monetize Network team to look at monetisation from a webmaster’s point of view and focus on the needs and profits of partners.
In 2021, Admitad team, led by newly appointed Head of Monetization Services Viacheslav Mezentsev, rebuilt the entire tech structure of the platform basically from scratch, created a new version of user space, revived existing solutions and developed new ones. Mr Mezentsev has been involved in several business rollouts connected to monetise technologies for the last seven years within Admitad. His plans remain ambitious: in the near future, all customers of Monetize Network will be connected to this updated version of the platform combining fast running and thus efficient processes, convenient and functional user interface and seamless integration.
In 2021, Admitad team, led by newly appointed Head of Monetisation Services Viacheslav Mezentsev, rebuilt the entire tech structure of the platform basically from scratch, created a new version of user space, revived existing solutions and developed new ones. His plans remain ambitious: in the near future, all customers of Monetize Network will be connected to this updated version of the platform combining fast running and thus efficient processes, convenient and functional user interface and seamless integration.
“Technologies are key; partnerships are another part of the entire puzzle. We have built these with leading affiliate and advertising networks all over the world – and offer access to more than 50,000 advertisers who use CPC and CPA revenue models,” says Monetize Network Head, Viacheslav Mezentsev, and adds: “We are also successfully meeting the ever-growing demand of content projects for new monetisation tools as our solutions are immune to the impact of any upcoming regulatory changes in the data protection field”.
The revenue made by digital projects during the beta stage of Monetize Network increased by 90% last year. In 2022, the platform plans to reach $20 million in payouts for partners and intends to strengthen its position in Europe, the UK, and the US, as well as enter markets in India, Brazil, Poland, and France.
