“Whilst the Measurability of Our Channel is One of its Core Strengths, I Think This Sometimes Works Against Trying to Plan More Innovative Campaigns…” – The Publisher Diaries

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Niamh Butler-Walton 06 Jun 2022

Q&As

In the latest edition of the Publisher Diaries, TopCashback’s Jake Hodgkiss spoke to me about why he thinks the focus on measurability within our channel can hinder creativity and innovation, and how to see the best results when working with publishers…

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Niamh Butler-Walton

Niamh Butler-Walton is the Staff Writer for PerformanceIN. With a strong background in journalism, Niamh enjoys keeping up-to-date with, and covering, the newest industry trends.