New Research Finds 75% of US and UK Consumers Are Not Comfortable Purchasing From Brands With Poor Data Ethics

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New survey underscores declining consumer trust in targeted advertising and the need for responsible data strategies.

Niamh Butler-Walton 21 Jul 2022

Newsdesk

Only 27% of consumers say they completely understand how their personal data is used by brands and companies to target them with advertising online. 89% of consumers say they would be more likely to spend money with a brand that makes a commitment to protecting their personal data online over one that doesn’t.

So, how can advertisers move forwards with these learnings in mind?

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Niamh Butler-Walton

Niamh Butler-Walton is the Staff Writer for PerformanceIN. With a strong background in journalism, Niamh enjoys keeping up-to-date with, and covering, the newest industry trends.