Articles by Adele MacGregor

Q&A: Single Customer View – The Journey Ahead

• Data-Based Marketing

12 May 15

Video: Wywy’s Fiona Smith on Why TV is the Spoilt Child of the Ad Industry

• Display Advertising

12 May 15

Billionaire Teddy Sagi Ventures into Psychological Ad Tech with Latest Acquisition

• Data-Based Marketing

11 May 15

Q1 2015 Round-Up: From Amazon to WPP

• Data-Based Marketing

11 May 15

XAd Increases European Growth, Reaches Out to Top Ad Markets

• Display Advertising

08 May 15

Q&A: French Start-Ups “in Good Hands” Says Sublime Skinz’s Hugo Benguesmia

• Display Advertising

06 May 15

Mobile Monthly: April 2015

• In-App Advertising

05 May 15

Looking to Secure Loyal App Users? You’ll Have to Pay Up

• Data-Based Marketing

01 May 15

Is Single Customer View the Consumer Frankenstein’s Monster?

• Data-Based Marketing

29 Apr 15

Pinterest Looks to Make Life Easier for Marketers

• Paid Social

27 Apr 15

Q&A: Kinvara Balfour on Brands with Their Eyes on Life and Style

• Affiliate Marketing

24 Apr 15

From Vloggers to Innovative Advertising: YouTube Celebrates 10 Years Active

• Display Advertising

23 Apr 15

Facebook Sees Increase in Ad Revenue, Ramps up Video Focus

• Paid Social

23 Apr 15

Q&A: Millennial Media’s Zac Pinkham on Mobile Advertising, Video and Performance

• In-App Advertising

22 Apr 15

Q&A: Considerations with Obtaining the Single Customer View

• Data-Based Marketing

22 Apr 15

Publicis Groupe Triumphs in Light of Acquisitions

• Data-Based Marketing

21 Apr 15