Performance Marketing in the Platform World; 3 Imperatives For Success

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Sam Holt 29 Jun 2022

Opinion

“Those advertisers who can articulate and implement a robust measurement framework, have a mid-term view on automation and the opportunities it brings and finally an approach to diversifying performance media spend that enables a sustainable and future-proof approach to marketing are those that will win in the Platform World…”

Find out more in this piece, answering the burning question on every performance marketers’ lips.

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Sam Holt

Sam Holt, MD, Performics. Performics is Publicis Media’s specialist performance marketing practice. Sam has spent the past 15 years working in performance marketing and is currently the Managing Director of Performics, Publicis Media’s performance marketing practice. Having spent time in Europe, Asia and North America Sam now has a deep interest in how the performance marketing landscape evolves across the globe and how advertisers can make the most of the opportunities that present themselves.